If you don’t think you’ve ever been retargeted or remarketed, you are probably mistaken. Have you ever checked out a website and maybe even added products to your cart but never followed through with your purchase? The next day, you all suddenly see ads appear for the exact product you had been looking at the day before. Coincidence? Probably not. You’ve been included in one of many remarketing campaigns out there. Remarketing campaigns have become increasingly popular to bring customers that were once interested in a product or service back. You, as a company, are literally “re”-marketing to these individuals.…

As a fresh college graduate with a degree in marketing, I was eager to start my career in the business industry. I only had one marketing job under my belt, a few certifications, and a lengthy portfolio. I wasn’t sure where my limited experience would lead me, but this past year I started working as a Junior Producer for ARYU Advertising and dove headfirst into learning about digital advertising, project management, and development. Expanding My Knowledge My boss took me under his wing to help me get started: showing me the steps to tap into the best knowledge in this…

It’s an overwhelming task to build your marketing budget. Knowing where to allocate your digital marketing budget can be a lot to take on. If you’re like most businesses, your marketing budget needs to be spent wisely. Every single dollar is important and can make or break your marketing strategy and outcome. In today’s world, more time is spent on digital platforms than ever before. That means more and more people and chances to touch potential customers through digital marketing. Today we will spend some time examining some of the best ways to allocate that digital marketing budget as part…

Everyone has the goal of making their money work for them in all the right places. Stretching that digital marketing budget as much as you can gives you more opportunities to let others know who you are and what you’re all about. Today we will touch on some of the best tips for making the most of your money, time, and energy when it comes to your digital marketing budget. Who doesn’t need more tips like these?! Taking Advantage of Each Marketing Dollar The money you spend on marketing shouldn’t be just cash you throw into the wind. It should…

When you are choosing the best way to use your marketing budget, how much should you prioritize mobile advertising? There are seemingly endless possibilities for advertising online, making it a challenge to know the ideal solutions that will get you the results you desire. While various forms of online marketing can be effective, there’s no question that mobile advertising is a strong choice. When these campaigns are structured right, you can share your message with the ideal demographic and increase the number of sales that are moving through your business. Statistics About Mobile Advertising In fact, recent reports show that…

The quality of your landing page has an undeniable impact on your conversion rates and profitability of any marketing campaign. It doesn’t matter how much money you are spending on advertisements: if you are sending visitors to a poor landing page, then it means that you are mismanaging your marketing budget. How effectively is your landing page performing right now? Whether you are looking to improve a current landing page or you need to build a new page from scratch, it’s essential to implement a few best practices to ensure the overall performance of the page and the campaign. What…

Just like the last several years, e-commerce sales are expected to continue to increase in 2023. This is excellent news, right? It is, but increased sales also mean more players coming to the game. With so much competition, how can you make your business stand out from all the others? Are there digital marketing trends that could play a part in getting noticed? It’s important to keep up with the newest and best digital marketing trends out there. It’s not enough to do whatever your competitor does, though. You need to know what will work best for you. Let’s look…

Spending money on a digital marketing campaign is an investment to bring in more customers and sales for your business. But things are constantly changing online, making it hard to maintain a strong Return on Investment (ROI) if you aren’t proactive with your strategies. Consider these essential digital marketing tips to know what is working right now, so you can update and improve your marketing campaigns. 1. Don’t Underestimate the Value of Data Not only do you need to be sharing marketing messages, but it’s even more critical to evaluate how effective these campaigns are to bring the desired results.…

Remember the days that your marketing campaign consisted of hanging up a poster, handing out a brochure, or mailing a postcard to your potential customers? Things were so easy and straightforward then! If you have a business you are trying to promote today, you better think outside the box! Consumers are constantly being hit from every angle with advertisements, information, commercials, and more. So make sure you get your message across. A little will go a long way. Just thinking about your marketing strategy can be almost paralyzing. There are so many things to think about. How do you spread…

The New Year is here, which means that many businesses are starting out with a fresh marketing budget to maximize opportunities in 2022. So how are you planning to focus your marketing efforts this year? The best approach is to leverage the strategies that are already working well for your industry while also looking at the latest online marketing trends to consider new methods for connecting with your target demographic. It doesn’t matter if you are in a slow season or busy season in your industry; digital marketing must be a priority. Find a way to fit it into your…

When you invest in online marketing and lead generation, the main goal is to help potential customers learn more about your product or service. The most effective strategies connect you with people who can benefit from your offerings, which is why market research is essential. It’s a waste of time and resources to implement a marketing campaign that puts your message in front of people who aren’t interested in your product or service. Instead, the goal is to help you connect with customers who have a problem that your business can fix. The process of finding and connecting with your…

It is every business’s dream to create a long-lasting legacy for their brand that spans generations, demographics, and target audiences. Longevity is hard to come by and sustain, especially with the influx of brands all competing against one another to take up space in the minds of consumers. After all, experts estimate that Americans come in contact with anywhere between 4,000 and 10,000 ads every day. As you can imagine, this makes it incredibly difficult to stand out and experience success. It also makes it even harder to sustain that success for extended periods of time. But some brands have…