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The Key to Innovation in Marketing

It is every business’s dream to create a long-lasting legacy for their brand that spans generations, demographics, and target audiences. Longevity is hard to come by and sustain, especially with the influx of brands all competing against one another to take up space in the minds of consumers. After all, experts estimate that Americans come in contact with anywhere between 4,000 and 10,000 ads every day. As you can imagine, this makes it incredibly difficult to stand out and experience success. It also makes it...

What is Paid Media?

To gain recognition and boost their engagement, businesses must develop a well-crafted content strategy. And this strategy cannot rely purely on one tactic to do its job. There needs to be several working parts to get the most out of your strategy. To generate qualified leads, you must regularly put together curated content crafted to engage with your target audience. This content must be compelling and contain valuable information that will convert these individuals into valued customers. You have to post...

Understanding Voice Search

The world of marketing continues to advance and expand with each passing year. From paid social to retargeting ads, marketers have a wealth of tools at their disposal to generate new leads for their business. The digital age we currently find ourselves in presents brand-new opportunities to marketers. With the ever-increasing popularity of smartphones, voice search has become a useful tool for many. Since Apple introduced Siri in 2011, voice search has soared in popularity. Even before then, people have been...

The Plan to Block Browser Cookies & What That Means for Marketers

All marketers understand the importance of accurate consumer data. After all, it’s this data that allows marketers to create specific ads targeted at an audience that is more likely to engage with their business than others. It is this data that lets consumers easily find products and services that they are looking for online. Browser cookies play a fundamental role in this marketing process. After all, it is these cookies that track user behavior. They remember login details, products in shopping carts, and much...

PPC Trends to Prepare for in 2021

Last year was a very challenging one for PPC Marketers. Advertisers were hit with curveballs and had to adapt to the many marketing changes. Many of us had to come up with strategies to combat the coronavirus. Automation, audience targeting, and privacy were hot topics in 2020. In preparation for this year, we will discuss 2021 trends that your business should focus on to be successful. Embrace PPC Automation Since 2019, Google has been actively encouraging advertisers to use automated bidding strategies to...

Understanding Retargeting

The goal of marketing is to convince a potential consumer to do business with your company. Whether that means buying a product or committing to a service, you want to show them that working with you is the best decision. That means putting your business in front of the right audience that is more inclined to convert. Unfortunately, not everyone is ready to buy. Roughly 96% of those who visit your site are not prepared to make a purchase yet. However, that does not mean these consumers won’t be in the future....

2021 Advertising Trends

2020 was a challenging year for almost everyone. The COVID-19 pandemic put countless businesses in difficult positions that many of them could not come back weather. As we transition into 2021, businesses are looking for opportunities to bounce back and continue growing their brands in the new year. As we begin this year, there are various 2021 advertising trends you need to know to stay ahead of your competitors. The digital world is expanding faster than ever with new invitations that are changing the...

What is User-Generated Content?

Businesses are constantly looking to gain an advantage over their competition and to improve the overall success of their company. While this means improving the quality of their products and customer service, it also means making sure their marketing is carefully crafted and targeted at the right audience. After all, how can you boost sales and revenue if no one can find you? However, the way businesses market their services and products has shifted in recent years. Thanks to the digital revolution, the way...

Why Colors Matter in Advertising

Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product and what brand it represents. Understanding how colors affect consumers' perception of your brand and their buying habits will help you determine which colors you need to use for your industry. As humans, we associate colors with feelings, emotions, and places. The research behind color theories can guide you in the right direction when choosing what colors need to be...

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