Take the Initiative in Diversity in Advertising

Take the Initiative in Diversity in Advertising

Individuals are regularly bombarded with hours and hours of content. Within recent years, there has been a concerted effort in creating content that is more inclusive than ever before. After all, the audience consuming media come from different walks of life. Target audiences are filled with people of different races, nationalities, genders, religions, sexual orientations, and more. It would make sense that audiences and consumers have begun expressing their desire to see more diversity in their content. This...

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What is Remarketing and Why It’s Essential to Your Business?

What is Remarketing and Why It’s Essential to Your Business?

When a person walks into your store and asks about a particular product you sell, you might think that they are interested in purchasing that product, only for them to leave without doing so. Wouldn’t it be nice to have some of your salespeople follow the person around after they leave your store, reminding them of your business and the product they inquired about everywhere they go? Following someone around might sound like a crazy idea, but that is how remarketing works in the real world. Now, let us take a...

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Are Timelines Actually Important?

Are Timelines Actually Important?

Timelines – we’ve been following them our whole lives. If it were school, a teacher would give you homework, asking you to complete it by a given due date. If it were chores around the house, you would have a day to take care of them. Timelines and deadlines have been vital since before we even knew that these tasks had “timelines” or “deadlines.” Have you wondered why we need a timeline or deadline? Well, it’s to keep you on track. If you miss a date that you have to complete something by, then you will fall...

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How the Digital World Has Evolved Since COVID-19

How the Digital World Has Evolved Since COVID-19

COVID-19 has reshaped how businesses around the world connect with and target their consumers. For companies to stay in the green, all industries must embrace and adapt to these new challenges they face to reach their target audience. At the forefront of keeping society together, the digital world leads the way. 2020 has forced all industries to utilize every digital tool available to them. Since the pandemic reached the U.S. in early 2020, life has not been the same. Daily interactions for people have...

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Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign

Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign

When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as it will secure your campaign a high conversion rate. In this article, we will discuss why it’s vital to send paid traffic to a dedicated landing page instead of your website’s home page. What is a Homepage? For starters, let’s go over what a homepage is. Your homepage is the gateway to the rest of your website or the site you have chosen to send most of your inbound visitors. A great homepage is a...

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Why Is Engagement Important?

Why Is Engagement Important?

Often corporations forget that their consumers like to be treated like a friend, not an acquaintance. Building a reliable strategy to approach your target audience will generate more meaningful interactions. No matter the industry you work in, offering personalized customer engagement adds value to your service. In this blog, we’ll explain why engagement matters, even if it does not bring in revenue instantly to your business. What is Customer Engagement? When it comes to the term “engagement” with consumers, it...

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Creating an Effective Marketing Plan

Creating an Effective Marketing Plan

As a business owner, you should regularly review your team’s marketing strategy at least once a year. Some businesses may benefit from assessing it multiple times a year. After all, your marketing plan is what helps keep your marketing on the right track. It exists to help your business reach its goals every year. These strategies require thorough planning. Effective marketing begins with creating a well-informed marketing strategy. Without a carefully thought out marketing plan, it becomes incredibly challenging...

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How Does a Custom Landing Page Help You?

How Does a Custom Landing Page Help You?

If you spend enough time in the digital marketing realm, you will begin to recognize many common words and phrases. Each plays a critical role in ensuring businesses get the most out of their online presence. Marketers utilize them to engage with potential consumers and create new leads. These words and phrases are familiar for a reason. Whether they are a strategy or a tool, marketers employ them into marketing campaigns to drive traffic to business websites with the hopes of converting visitors into leads and...

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The 3 E’s of Design Thinking

The 3 E’s of Design Thinking

The goal of every brand, regardless of industry, should be to solve the problem consumers face. Sometimes that means pointing out a problem your audience may not have known they had. Many industries and businesses have begun to utilize design thinking in order to find the most effective and creative ways of problem-solving. Design thinking is not your traditional form of problem-solving. It’s a way for businesses to adapt their culture by injecting creativity and innovation into their brainstorming processes....

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Consumer Behavior Trends Emerging During the Pandemic

Consumer Behavior Trends Emerging During the Pandemic

Throughout the entirety of 2020, the entire world has been impacted by the emergence and subsequent spread of the novel coronavirus. This virus, commonly known as COVID-19, originated from a food market in Wuhan City, Hubei Province, China. In a matter of a few weeks, this virus spread across the entire world, crossing borders and oceans until it reached virtually every corner of the world. The World Health Organization (WHO) declared that COVID-19 was a global pandemic in early March. Since this declaration,...

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