SEO is where it’s at. If you don’t have SEO, why bother? You’ve heard all about it, but what exactly is SEO - and the big question you’ve been asking yourself –  “Does my website need SEO when it comes down to it?” SEO Explained If you’re not sure how SEO works, you’ve come to the right place. After all, if you don’t know what it’s all about, how will you know if you really need it as part of your website and business? Let’s talk about the basics so that you feel you have at least some kind of…

The link between branding and advertising is very close. In fact, people interchange the term branding and advertising all the time because they are so closely linked. While branding and advertising come together for a specific purpose, they are different, and it's important to know the differences between the two. Let’s look at branding and advertising - both very closely linked elements of marketing and why it’s vital that you use both elements in your business. Branding Explained The branding of your business is one of the things that you will create or hire someone to create at the very…

As the weather is warming up, many people are putting together their spring to-list around the house and office. Not only is it a great time to improve your environment, but don’t underestimate the benefits of digital spring cleaning as well. Spring is the perfect reminder for fresh starts and new beginnings. You might benefit by implementing new strategies in your digital marketing campaign. All types of online marketing need a refresh from time to time – especially if you are running Pay Per Click (PPC) campaigns. As you learn to manage your PPC advertising campaign effectively, you can bring…

When you think of spring cleaning, you probably think about cleaning your home from top to bottom. The same idea can be useful when it comes to your website content. Giving your website a good “deep clean” will keep your website up-to-date and valuable to your readers and give you better SEO results. If your old content isn’t aligning with your business initiatives any longer, a content cleanup is a must. Over time, updates become essential to every business. But doing too much content elimination can end up hurting you. Finding that happy medium and “sweet spot” for capturing better…

SEO can seem complicated, especially if you’re just starting to use it in your business. You can easily feel overwhelmed or unsure where to put your money or energy to achieve the best results. Including SEO content on your website may seem like a shot in the dark, and you might have no idea how to implement it into your site correctly. SEO content services can help make it all come together the right way without you having to stay up all hours of the night coming up with new content ideas. Content SEO is a vital part of the…

Just like the last several years, e-commerce sales are expected to continue to increase in 2023. This is excellent news, right? It is, but increased sales also mean more players coming to the game. With so much competition, how can you make your business stand out from all the others? Are there digital marketing trends that could play a part in getting noticed? It’s important to keep up with the newest and best digital marketing trends out there. It’s not enough to do whatever your competitor does, though. You need to know what will work best for you. Let’s look…

You want your website to rank on search engine results, and there’s no question that Search Engine Optimization can be a great investment. Just because your website is online, doesn’t mean that you are going to automatically show up when people are searching for related keywords. You must put in the time and effort to show Google the relevancy of your website, through on-page optimization, link building, and more. Even though SEO takes a lot of strategy and work, it’s an effective long-term strategy to keep customers coming to your website. In the beginning, you need to research keywords and…

The holiday shopping season is in full swing, giving retailers the perfect opportunity to boost their annual revenue before the end of the year. Are you using digital marketing to connect with customers who are searching for your products and services? PPC ads are a great way to drive traffic to your website and maximize ROI. With Pay Per Click (PPC) advertising, you have the option to turn your ads on and off at any point. This on-demand traffic source is a great way to keep customers coming to your website, promote your products, and increase overall sales. Depending on…

“It’s the most wonderful time of the year,” so the song goes. But is it for your business sales as well? The holiday season is an especially important time for businesses to bring customers their way to increase e-commerce sales and profit margins. It’s that time of year for the holiday season to get started. If you need to strategize ways to increase business this year, you’ve come to the right place. Here are some quick tips to improve your holiday sales this year! Take Advantage of Search Engine Optimization (SEO) SEO is one of the very best ways to…

It’s an exciting time of year when Black Friday makes its way around again. Exciting for businesses and consumers alike. In the past, it’s been all about the great in-store sales with lines and lines of people waiting to get in. Today, shoppers want to shop both in the store and at home experience, so some great PPC ad tips are definitely in order to get you all geared up! PPC Ad Tips: Target and Then Re-Target Your Potential Customers Shoppers are more and more willing to switch brands these days if they find one that delivers better value, quality,…

Holiday advertising campaigns are one of the most important, if not the most important, of the year. With holiday retail sales at an estimated $886.7 billion in 2021, and 2022 sales estimated to be well into the trillions, you definitely want a piece of the action! Now is the time if you haven’t already been planning and executing your holiday advertising campaigns. Let’s review some of the best tips for getting ready for online holiday advertising campaigns this year. Start Early Holiday shoppers are beginning their shopping earlier and earlier these days. Especially with rumors of possible shortages of toys…

Pay-per-click advertising (PPC ads) is where you, as the advertiser, pay an agreed-upon amount each time one of your ads is clicked on. The idea is that you pay a small fee to bring people to your website or landing page, which hopefully results in a sale of much greater value. Because PPC ads can be in text form, a picture or video, or both, they can be tailored exactly how you want them. They can be included on social media, websites, or even search engines. Making them themed is easy and fun. Including Halloween in your PPC ads can…