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Where do people look when they need to hire a lawyer?

It’s no surprise that search engines are usually the first place to turn when local services are needed. An SEO strategy for your law firm helps your website not only show up on the map but also rank for search results when leads are looking for the services you offer.

At ARYU Advertising, our goal is to help you get the prime digital real estate ranking that you deserve. When your website comes up in the search results, it means that you have a steady stream of potential clients who need your services.

Consider the lifetime value of one client, and it’s easy to see why lawyer SEO services are so important to keep you relevant in the industry.

Why Lawyers Need SEO Services

Ensure Visibility Online

When someone searches for the type of legal services you offer, does your website come up in the search rankings? You’re leaving money on the table if you aren’t investing in lawyer SEO services.

Increase Website Traffic

The higher your search rankings, the more people will come to your website on a daily basis. A good SEO campaign makes your site relevant to what people are searching for, giving you a steady stream of leads who need your legal advice.

Building Trust

Trust is a big factor when someone is ready to hire a lawyer. A strong online presence for your law firm helps establish trust and authority, which can positively impact your conversion rates. 

Effective SEO Strategies

Picking Keywords

Make sure your SEO strategy is built around keywords that are relevant to the services you are offering. At ARYU Advertising, we use data and tools to find the best keyword phrases that connect you with ideal leads.

Website Publishing

Now that you have a list of target keywords, make sure that your website content aligns with these phrases. Quality content on your site establishes your relevancy for Google search result rankings.

Technical Details

Not only do you need the right keywords, but it’s also important to ensure that you have a solid foundation with a user-friendly website. We look at important technical factors such as mobile responsiveness and page load time.

Our Process

The goal with lawyer SEO services is to make sure that your website is showing up in the rankings when a person is searching for the legal services you offer. Our team at ARYU Advertising has worked with many other law firms, helping to build strong SEO campaigns through a future-focused approach. Through this process, you can outrank the competition and have confidence knowing your website is ranking. 

Optimizing Website

Optimizing Website

Our first priority is to ensure that you have a solid foundation in place to support the rest of your SEO campaign. We structure the URLs, add meta tags, speed up page load times, optimize for locations and keywords, and more.

Directory Listings

Directory Listings

Online directories have an undeniable impact on local rankings. We start by setting up a Google My Business profile, then expand to list your law firm on other local directories to cast a wide net. 

Backlink Optimization

Backlink Optimization

Backlinking is another critical factor that will affect your SEO results. We build links that build your site authority, which positively impacts overall rankings. Backlinking is an essential component of every SEO strategy.

Why ARYU Advertising for SEO for Your Law Firm

If you are looking for ways to boost the rankings for your legal website, then ARYU Advertising is the team to call. Our goal is to help you not only improve your search engine rankings but also connect with the ideal leads: potential clients who are searching for your services. 


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