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The Key to Innovation in Marketing

It is every business’s dream to create a long-lasting legacy for their brand that spans generations, demographics, and target audiences. Longevity is hard to come...

What is User-Generated Content?

Businesses are constantly looking to gain an advantage over their competition and to improve the overall success of their company. While this means improving the...

Why Is Engagement Important?

Often corporations forget that their consumers like to be treated like a friend, not an acquaintance. Building a reliable strategy to approach your target audience...