It’s no surprise that a highly ranking website is a great asset for any business. When your site is showing up in the top Google search results, it brings in customers who are looking for the type of products or services you are offering. SEO is a great way to ensure that your target demographic can find you. So, it’s worth the effort to ensure you are implementing SEO tips to boost your rankings. Search Engine Optimization (SEO) requires a multi-step marketing strategy to show Google that your website is relevant to your target keywords. Here are a few of…

“Don’t judge a book by its cover”, we like to say.  But we often find ourselves doing it anyway.  When you’re deciding on a company to purchase a product from or one that you want to hire services from, visiting a website or simple landing page can quickly sway you one way or another.  This is where hero images come in, engaging viewers, and boosting your conversion rates more than you could have expected. Have you ever visited a webpage that was less than appealing?  You instantly wonder about how professional or trustworthy that company is and if they don’t…

Hero images capture your viewer’s attention, tells your potential customers what you have to offer and makes them feel like they can’t do without your product or services. The temptation to use a full-screen Hero image to be more effective may be your first instinct, but is it the best choice? The bigger the better, right? Well, sometimes… Let’s look at the pros and cons that you should know about when choosing a full-screen Hero Image for your website. You want to get this right! Hero Images and Why You Need Them A Hero Image is a term you may…

When someone searches for keywords related to your business, does your website appear in the search results? Google’s goal is to deliver results that are highly relevant to what the person is searching for, which means that if you are using the right SEO keywords, you could get a top ranking. Even if you don’t know a lot about online marketing, everyone understands the importance of Search Engine Optimization. The higher your ranking, the more visibility you get in the search results. And this visibility can turn into profitability because you are getting more visitors to your website, which can…

A good Pay Per Click (PPC) campaign is a great way to turn on the flow of quality leads coming into your business. Even though you are paying for the ads upfront, it’s an effective investment because of the money you bring in through sales. But it’s important to keep track of your spending and set a PPC ad budget to ensure you are managing the overall costs and optimizing your profit margins. If you aren’t careful, a PPC ad can quickly get away from you… resulting in a lot of money spent without much of a profit margin to…

You check your Facebook feed and Instagram posts, do Google searches, and visit several websites every day. The places or things you search, the ads you click on, and more are all behaviors that, whether you know it or not, are tracked, shared, and then sold to advertisers hundreds of times a day. While you may think this is a major violation of privacy, ad bidding is legal and happening at an ever-increasing rate. Companies targeting potential customers is not a new concept, but the way they are doing it has changed tremendously in recent years. It’s no longer about…

Pay-per-click ads can turn out a great ROI, but only if you have the right PPC keywords. You want to target the demographic that is most likely to buy your product or service. When you have the right keywords, this will help you get the most bang for your buck. But how do you choose the right keywords? And how often do you have to change up your PPC keywords during your marketing campaigns? There isn’t one right way to go about it, but as you follow a series of tips, you can come up with the strategy that will…

It’s essential to stay on top of SEO tips and continually improve your Search Engine Optimization for your company. Of course, you can continue to tweak keywords that are specific to your demographic. And you can follow a publishing timeline for new content on the website. You can backlink to other websites to increase optimization. But even if you do all of those things right, you will not get the results you desire if the technical side of your SEO strategy is not up to par. For example, someone may find your website through a search result but then get…

Retargeting ads is one of the most potent ways you can keep your brand at the top-of-mind after a potential lead engages with your content. Since it’s not common for someone to pull out their credit card at the first point of contact, you can use retargeting ads to maintain communication. There is a higher chance that someone will buy products and services from a brand they trust, which is why retargeting is essential to building your brand. How Retargeting Works When you are using retargeting, it means that there is a tracking pixel that allows you to reconnect with…

Spending money on a digital marketing campaign is an investment to bring in more customers and sales for your business. But things are constantly changing online, making it hard to maintain a strong Return on Investment (ROI) if you aren’t proactive with your strategies. Consider these essential digital marketing tips to know what is working right now, so you can update and improve your marketing campaigns. 1. Don’t Underestimate the Value of Data Not only do you need to be sharing marketing messages, but it’s even more critical to evaluate how effective these campaigns are to bring the desired results.…

Remember the days that your marketing campaign consisted of hanging up a poster, handing out a brochure, or mailing a postcard to your potential customers? Things were so easy and straightforward then! If you have a business you are trying to promote today, you better think outside the box! Consumers are constantly being hit from every angle with advertisements, information, commercials, and more. So make sure you get your message across. A little will go a long way. Just thinking about your marketing strategy can be almost paralyzing. There are so many things to think about. How do you spread…

If you own a business or run the marketing for a company, you’ve probably heard of search engine optimization (SEO). When many business owners hear “SEO,” they automatically tune out and go to their “happy place.” It’s not as complicated as it might seem. SEO is the way you increase the chances of someone being able to see your website when they search certain words online. Increasing the visibility of your website will ideally bring more people to your website and allow them to know what you have to offer. Hopefully, an uptick in sales will be the result. If…