“Don’t judge a book by its cover”, we like to say. But we often find ourselves doing it anyway. When you’re deciding on a company to purchase a product from or one that you want to hire services from, visiting a website or simple landing page can quickly sway you one way or another. This is where hero images come in, engaging viewers, and boosting your conversion rates more than you could have expected. Have you ever visited a webpage that was less than appealing? You instantly wonder about how professional or trustworthy that company is and if they don’t…