“Don’t judge a book by its cover”, we like to say.  But we often find ourselves doing it anyway.  When you’re deciding on a company to purchase a product from or one that you want to hire services from, visiting a website or simple landing page can quickly sway you one way or another.  This is where hero images come in, engaging viewers, and boosting your conversion rates more than you could have expected. Have you ever visited a webpage that was less than appealing?  You instantly wonder about how professional or trustworthy that company is and if they don’t…

Hero images capture your viewer’s attention, tells your potential customers what you have to offer and makes them feel like they can’t do without your product or services. The temptation to use a full-screen Hero image to be more effective may be your first instinct, but is it the best choice? The bigger the better, right? Well, sometimes… Let’s look at the pros and cons that you should know about when choosing a full-screen Hero Image for your website. You want to get this right! Hero Images and Why You Need Them A Hero Image is a term you may…

It doesn’t matter what time of year it is – planning out your strategy for your holiday marketing can never happen too early. This can especially be true in the current online market. More and more people are shopping online as they spend more time using electronics while in quarantine, taking breaks while now working at home, or in hopes of reducing the threat of possible COVID-19 exposure in big crowds. Your online marketing is even more critical now, and slightly shifting your regular marketing strategy can produce great rewards! Below are some helpful marketing strategies you can use during…

If you are in the retail business, then the last few months of the year are often the most profitable. Smart business owners know that they need to be proactive about maximizing holiday sales. This influx of cash helps to offset the slower months of the year. How are your customers interacting with your brand this holiday season? People are excited about finding the perfect gifts and creating an optimal experience to share with their loved ones during the holiday season. You can shape your marketing strategy to position your products in front of customers ready to buy – and…

The key to building an online presence is a quality, consistent content marketing plan. But most business owners don’t have the time or bandwidth to dedicate limited resources to implement an effective marketing strategy. If you want to connect with more customers online, then the secret to success lies in using the right content marketing tools. Producing quality content takes time and is often a task that falls to the backburner. When other pressing business matters arise, then it’s easy to overlook your online marketing strategy. These content marketing tools help you stay ahead of your publishing schedule. As a…

The popular saying still remains true: “Content is King.” If you want to establish a strong online presence for your business, then marketing content needs to be at the core of your strategy. When you publish quality information online, it brings more people to your website and increases your growth opportunities. 7 Benefits of Content Marketing Why should you prioritize content publishing? Here are a few benefits you will enjoy when you are consistent about sharing marketing content online: Establish Yourself as the Authority: You need to find ways to make your business stand out from the competition. Publishing industry-specific…

It is every business’s dream to create a long-lasting legacy for their brand that spans generations, demographics, and target audiences. Longevity is hard to come by and sustain, especially with the influx of brands all competing against one another to take up space in the minds of consumers. After all, experts estimate that Americans come in contact with anywhere between 4,000 and 10,000 ads every day. As you can imagine, this makes it incredibly difficult to stand out and experience success. It also makes it even harder to sustain that success for extended periods of time. But some brands have…

Businesses are constantly looking to gain an advantage over their competition and to improve the overall success of their company. While this means improving the quality of their products and customer service, it also means making sure their marketing is carefully crafted and targeted at the right audience. After all, how can you boost sales and revenue if no one can find you? However, the way businesses market their services and products has shifted in recent years. Thanks to the digital revolution, the way consumers interact with brands has fundamentally changed. The introduction of computers, laptops, smartphones, tablets, and other…

All businesses should be doing everything they can to optimize their website for search engines. However, in some cases, website owners try to take shortcuts to do so. It can be tempting to take shortcuts. After all, who wouldn’t want to reap the benefits of a fully optimized website without putting in the work? Unfortunately, many of these shortcuts might actually hurt you. One such shortcut is keyword stuffing. You should always do the appropriate keyword research to determine what terms to target, but too many websites fall into the trap of keyword stuffing. In recent years, Google has released…

Often corporations forget that their consumers like to be treated like a friend, not an acquaintance. Building a reliable strategy to approach your target audience will generate more meaningful interactions. No matter the industry you work in, offering personalized customer engagement adds value to your service. In this blog, we’ll explain why engagement matters, even if it does not bring in revenue instantly to your business. What is Customer Engagement? When it comes to the term “engagement” with consumers, it means “the depth of the relationship a customer has with a brand.” Individuals want to feel as though they are…

Writing compelling and engaging content is vital if you want to grow your business, regardless of the industry. You want content that engages the reader and grabs their attention, convincing them to stick around your site a little longer. For some industries, it’s easy. For others, it’s harder. When it comes to law firms, it is the latter. When writing engaging copy for law firms, fun, engaging, and exciting are not words you hear often. Typically, people see content for law firms as uninteresting, filled with jargon that the layman would not understand. Many people see law firms are as…