What is Paid Media?
To gain recognition and boost their engagement, businesses must develop a well-crafted content strategy. And this strategy cannot rely purely on one tactic to do...
The Importance of Video in Marketing Campaigns
In the world of marketing, marketers utilize a wealth of tools to help generate leads and boost sales. Marketing campaigns should comprise of multiple strategies...
Understanding Voice Search
The world of marketing continues to advance and expand with each passing year. From paid social to retargeting ads, marketers have a wealth of tools...
The Plan to Block Browser Cookies & What That Means for Marketers
All marketers understand the importance of accurate consumer data. After all, it’s this data that allows marketers to create specific ads targeted at an audience...
PPC Trends to Prepare for in 2021
Last year was a very challenging one for Dallas Pay Per Click PPC Marketers. Advertisers were hit with curveballs and had to adapt to the...
Understanding Retargeting
The goal of marketing is to convince a potential consumer to do business with your company. Whether that means buying a product or committing to...
2021 Advertising Trends
2020 was a challenging year for almost everyone. The COVID-19 pandemic put countless businesses in difficult positions that many of them could not come back...
What is User-Generated Content?
Businesses are constantly looking to gain an advantage over their competition and to improve the overall success of their company. While this means improving the...
Increasing Your Social Media Engagement
The current global climate has forced all businesses (Facebook included) to focus on services that consumers both need and want post-pandemic outbreak. We’ve been saying...
Why Colors Matter in Advertising
Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product...
How Google Local Service Grow Local Business
Every business owner should strive to be a well-established powerhouse in their own niche. To achieve this goal, it requires a different marketing strategy to...
5 Ways to Avoid Keyword Stuffing Your Content
All businesses should be doing everything they can to optimize their website for search engines. However, in some cases, website owners try to take shortcuts...