What is User-Generated Content?
Businesses are constantly looking to gain an advantage over their competition and to improve the overall success of their company. While this means improving the...
Increasing Your Social Media Engagement
The current global climate has forced all businesses (Facebook included) to focus on services that consumers both need and want post-pandemic outbreak. We’ve been saying...
Why Colors Matter in Advertising
Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product...
How Google Local Service Grow Local Business
Every business owner should strive to be a well-established powerhouse in their own niche. To achieve this goal, it requires a different marketing strategy to...
5 Ways to Avoid Keyword Stuffing Your Content
All businesses should be doing everything they can to optimize their website for search engines. However, in some cases, website owners try to take shortcuts...
Why You Must Optimize Your Website for Mobile
For years, the only way people were able to access the internet was through a desktop computer. Most people didn’t have private computers in their...
What is Accelerated Mobile Pages (AMP)?
The way people access and interact with the internet has drastically changed over the years. In the past, the only way you could surf the...
Take the Initiative in Diversity in Advertising
Individuals are regularly bombarded with hours and hours of content. Within recent years, there has been a concerted effort in creating content that is more...
What is Remarketing and Why It’s Essential to Your Business?
When a person walks into your store and asks about a particular product you sell, you might think that they are interested in purchasing that...
Are Timelines Actually Important?
Timelines – we’ve been following them our whole lives. If it were school, a teacher would give you homework, asking you to complete it by...
How the Digital World Has Evolved Since COVID-19
COVID-19 has reshaped how businesses around the world connect with and target their consumers. For companies to stay in the green, all industries must embrace...
Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign
When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as it will secure your campaign...