If you spend enough time in the digital marketing realm, you will begin to recognize many common words and phrases. Each plays a critical role in ensuring businesses get the most out of their online presence. Marketers utilize them to engage with potential consumers and create new leads. These words and phrases are familiar for a reason. Whether they are a strategy or a tool, marketers employ them into marketing campaigns to drive traffic to business websites with the hopes of converting visitors into leads and creating sales. A common yet vital concept in digital marketing is a landing page.…

The goal of every brand, regardless of industry, should be to solve the problem consumers face. Sometimes that means pointing out a problem your audience may not have known they had. Many industries and businesses have begun to utilize design thinking in order to find the most effective and creative ways of problem-solving. Design thinking is not your traditional form of problem-solving. It’s a way for businesses to adapt their culture by injecting creativity and innovation into their brainstorming processes. Design thinking is not beholden to designers either. The arts, literature, music, science, engineering, business, marketing, etc. all have great…

Throughout the entirety of 2020, the entire world has been impacted by the emergence and subsequent spread of the novel coronavirus. This virus, commonly known as COVID-19, originated from a food market in Wuhan City, Hubei Province, China. In a matter of a few weeks, this virus spread across the entire world, crossing borders and oceans until it reached virtually every corner of the world. The World Health Organization (WHO) declared that COVID-19 was a global pandemic in early March. Since this declaration, world governments, both national and local, have made difficult decisions to protect the health and safety of…

Writing compelling and engaging content is vital if you want to grow your business, regardless of the industry. You want content that engages the reader and grabs their attention, convincing them to stick around your site a little longer. For some industries, it’s easy. For others, it’s harder. When it comes to law firms, it is the latter. When writing engaging copy for law firms, fun, engaging, and exciting are not words you hear often. Typically, people see content for law firms as uninteresting, filled with jargon that the layman would not understand. Many people see law firms are as…

One of the most important aspects of any business is having a functioning website. Your website should be fully optimized, working both on desktop and mobile. The pages need to have quick load speeds. After all, research has shown that slow load time affects consumers’ spending decisions. Load speed is just one of many aspects your site needs to help your business see the most success. It can often be difficult for businesses to continue to update their website with a new piece of code designed for a certain function. Not every business has the personnel or skills to complete…

We currently live in a digital age. Consumers and businesses alike have flocked to the internet, which presents them with countless opportunities to interact with each other. Businesses can reach a wider audience, while consumers can connect with the right brands. Businesses as large as Apple and Amazon to small mom-and-pop shops are establishing their presence online. Consumers are also active on the internet. In 2017, 97% of consumers went online to look for local businesses. About 12% of those consumers were looking for a local business every day. With more and more consumers online now more than ever, businesses…

With the weather heating up and the days growing longer, we have finally moved out of the winter and are about to fully embrace spring. Spring is an opportune time for many people across the country to get out of the house and enjoy their day. Not only is the weather more conducive for outdoor activities, but there are also several holidays to enjoy along the way. From Earth Day to Mother’s Day and Easter, individuals have ample opportunities to create plans with their friends and families. While spring presents plenty of opportunities to enjoy good weather and celebrate with…

Since the internet became available to the general public, brands and businesses have been using this digital space to increase their reach. The internet changed how all businesses operate, providing them with a new type of advertising. Digital advertising has taken priority in most businesses’ marketing campaigns. Most consumers conduct the majority of their shopping online, so it’s only natural that they would be more receptive to digital forms of marketing. It is projected that there will be 230.5 million online shoppers by 2021. The scale of content available for online users to consume is virtually endless and comes in…

Anyone in the world of marketing should be constantly looking for new technologies that will improve their overall performance. The majority of these teams are individuals who thrive on creativity to make their ads compelling and successful. Companies like Google continue to create new technologies to help these marketers make the most out of their money and reach audiences that are more likely to lead to conversions. Many creative teams tend to be a little aversive to the idea of implementing technology into how they operate. However, this technology is designed to help marketers adapt and keep up with consumers…

Google has been a driving force in helping brands expand their digital presence while also boosting their conversions and sales. While Google has created a plethora of helpful tools businesses can utilize to boost brand awareness, that doesn’t mean the tech giant isn’t afraid to remove some of these tools. In December of 2019, Google decided to remove one such marketing tool: Google Ads’ Message Extensions. The company announced that on January 27, 2020, the Ads’ extension will no longer be available. After January 27th: You will no longer be able to create new extensions nor update existing ones. All…

The world of marketing has always been evolving, changing as society and technology advances. However, it has never changed at this rate, and so drastically, as it has since the start of the new millennium. Technology has pushed the boundaries for how businesses can reach consumers, eliminating any restrictions they may have had in the past. The internet is arguably the greatest force behind the change in marketing and the creation of digital advertising. For years, retailers, brands, and marketers relied on traditional forms of marketing to reach potential customers. While this has been great for many businesses as it…

Many business owners often assume that marketing and advertising are interchangeable and mean the same thing. While they do possess some similarities and often work together, they are far from the same thing. They are two distinct aspects of running and promoting a business, which work together to ensure you see the most success possible. However, again, they are very different. For your business to truly succeed, you, as a business owner, must know the differences between marketing and advertising. You must also be aware that their goal is the same, so you should make them both a priority. Once…