Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign
When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as it will secure your campaign...
Why Is Engagement Important?
Often corporations forget that their consumers like to be treated like a friend, not an acquaintance. Building a reliable strategy to approach your target audience...
Creating an Effective Marketing Plan
As a business owner, you should regularly review your team’s marketing strategy at least once a year. Some businesses may benefit from assessing it multiple...
How Does a Custom Landing Page Help You?
If you spend enough time in the digital marketing realm, you will begin to recognize many common words and phrases. Each plays a critical role...
The 3 E’s of Design Thinking
The goal of every brand, regardless of industry, should be to solve the problem consumers face. Sometimes that means pointing out a problem your audience...
4 Consumer Behavior Trends Emerging During the Pandemic
Throughout the entirety of 2020, the entire world has been impacted by the emergence and subsequent spread of the novel coronavirus. This virus, commonly known...
Creating Engaging Content for Law Firms
Writing compelling and engaging content is vital if you want to grow your business, regardless of the industry. You want content that engages the reader...
Google’s New Community Template Gallery
One of the most important aspects of any business is having a functioning website. Your website should be fully optimized, working both on desktop and...
Google Posts Rejecting Images
We currently live in a digital age. Consumers and businesses alike have flocked to the internet, which presents them with countless opportunities to interact with...
4 Amazing Spring Marketing Tactics
With the weather heating up and the days growing longer, we have finally moved out of the winter and are about to fully embrace spring....
Long Video Ads vs. Bumper Ads
Since the internet became available to the general public, brands and businesses have been using this digital space to increase their reach. The internet changed...
How to Use the Power of Machine Learning to Boost Your Business
Anyone in the world of marketing should be constantly looking for new technologies that will improve their overall performance. The majority of these teams are...