The world continues to change in a vast number of ways. The way we communicate with one another has changed drastically with the advancements on the internet and mobile devices. These technologies have dramatically cut down the time it takes to communicate with others. However, these advancements have also led many consumers to raise their expectations when it comes to communicating with businesses, with many expecting speed when responding to inquiries. Since mobile devices and the internet have increased the speed of communicating, many consumers expect businesses to respond to their inquiries immediately. The Harvard Business Review found that businesses…

The world of marketing has drastically changed in just a few short decades. With the advancement of technology and customers’ continued reliance on the internet and digital technology, advertisers and marketers have had to change how they interact with customers to funnel new leads. Traditional forms of marketing, such as television, radio, billboards, and print, have taken a backseat to digital advertising. Search engines have given individuals a quick and easy way to look for and find new products and services. They have also allowed smaller businesses to receive a level of traffic they would not have received without the…