Can you believe that the holiday season is here? Many people agree that this year flew by! Since we only have a short time before 2021, it is an optimal opportunity for business owners to maximize their sales with paid ads during the holidays.
What seasonal promotions are you planning to run? Do you have a good strategy to connect with current customers and new leads? When you are deliberate about your marketing strategy right now, the holiday season can be the time that puts your business “in the black.” The profits you make during the busiest times of year are essential to help you stay ahead of cash flow through the rest of the year.
Paid Ads During the Holidays
Investing in paid ads during the holidays helps you connect with ideal customers who are searching for the products you are offering. Consider investing in advertising on social media platforms and search engines to build brand awareness and bring more people to your website.
People are looking for holiday gifts and ways to celebrate the season. You can provide more options by sharing details about your products and services through paid advertising.
The benefit of paid ads is that you can optimize your marketing campaign to only share ads with people within your target demographic.
Continue reading to find some of the most effective marketing strategies for paid ads this holiday season.
Tip #1: Leverage Programmatic Advertising
Artificial Intelligence (AI) offers insights, unlike anything we had in the past. Using AI in paid advertising helps to automate the process of buying ad placements by determining the optional locations and times.
When you invest in Pay Per Click (PPC) ads, programmatic advertising can reduce your out-of-pocket expenses and increase the overall results of your campaign. For example, AI data helps you be more strategic by understanding deeper insights about your audience’s behaviors.
Tip #2: Plan the Campaigns Around Buyer Habits
Check out the calendar to know when buyers will be most active between now and the end of the year. Mark the most important dates, such as Black Friday, Small Business Saturday, and Cyber Monday. These days, customers tend to open their wallets more as they are getting ready for the holiday season.
Running ads when people are in a buying mindset can have a positive impact on your conversion rates. Of course, every industry is unique, which is why you need to customize paid advertising campaigns. But you can increase your likelihood of success by understanding when the shopping trends are happening.
Tip #3: Build Brand Awareness
These marketing messages can still build brand awareness even if a potential customer doesn’t buy through your paid ads during the holiday season. The goal is to help people see and remember your company, so they will come back when they are ready to buy.
Social media is a powerful platform for branding. Many people spend time on social media daily. You can spend money on paid ads to generate more attention for your brand and also share information about available products and services for the holiday season.
Tip #4: Don’t Forget Retargeting
Once you establish brand awareness on social media, then retargeting can be a way to keep your message at the top-of-mind. You need time to nurture a relationship with each potential lead.
Targeted ads provide ongoing information and education to help people see why they want to buy your products or services. This strategy can make your business stand out from other competitors in the industry.
Tip #5: Offer Holiday Discounts and Sales
One way to bring people from the ad to your website is by enticing people with discount codes or holiday sales. Everyone wants to save a little money, so they will be ready to buy.
In fact, holiday sales can be the most critical detail that moves someone from a “window shopper” to a paying customer. A promotion or discount can push people further through the process to be ready to pull out their credit cards. In addition, deals offer an incentive to buy now, which shortens the time from when someone sees your ad to when they decide to purchase.
Tip #6: Design Engaging Marketing Messages
Remember that people often want to be entertained when they are spending time online. So look for ways to incorporate eye-catching details in your paid ads during the holidays. For example, videos and graphics are great to reach audiences of all ages.
If your ads are boring, then you won’t get a good response. Make sure you are proactive about images and messaging that will capture people’s attention and encourage them to take a closer look at your business.
The Ongoing Effects of Paid Ads
One common misconception about paid ads is that the benefits end immediately when you stop running the ads. But the truth is that paid ads during the holidays can promote better results throughout the year.
Investing in paid ads develops a strong foundation for customers who love your products and services. These people continue coming back to buy again when the time is right in the future. Additionally, happy customers are willing to refer their friends and family to your brand.
So, the key is to build your customer base with online marketing, such as paid advertising. Then, foster strong relationships with your current list of customers so your business will continue growing in the future. Maintaining a solid marketing campaign leads to more opportunities and business growth in the coming months and years.
Professional Advice for Paid Advertising
If you are like many business owners, then the holiday season can be one of the busiest times of the year. Unfortunately, most people don’t have the time or attention to dedicate to a new marketing campaign. Let the professionals handle your marketing strategies so that you can focus on the things that matter most in your business.
At ARYU Advertising, we offer the ongoing support you need for your business marketing. You can learn more about how our strategies will benefit your sales this season. Contact us for a consultation.