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The Importance of Video in Marketing Campaigns

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In the world of marketing, marketers utilize a wealth of tools to help generate leads and boost sales. Marketing campaigns should comprise of multiple strategies and techniques, from paid social and paid search to email marketing and retargeting. Each brings something different to your marketing campaign, combining to help your business grow.

One aspect of any marketing campaign that you should not forget is video marketing. Video is one of the easiest forms of media for consumers to digest. They do not have to read an exorbitant amount of text that is often hard to comprehend. With video, consumers can quickly and easily learn essential information about your company and what you offer.

Fortunately for marketers, video content can be displayed across virtually every platform and website. YouTube is the most popular site to consume video. With so many people consuming videos every day, it would be a mistake not to include them in your marketing campaign.

To create a successful marketing campaign, you must utilize a host of different strategies and techniques. Video should also play a vital role in these campaigns. It is an efficient tool that can help your business reach new heights. ARYU Advertising understands the importance of including quality videos into any marketing campaign, which is one of the reasons we are a premier digital advertising agency.

Video Marketing Statistics

Before we dive into why video is so essential to any marketing campaign, we should take a look at some facts. Doing so will shine some light on the scope of videos within the digital landscape.

Some statistics to consider include:

  • YouTube is the second most visited website in the world, trailing only Google.
  • As of October 2019, 91% of internet users watch videos online.
  • YouTube has the second most active users of any social platform.
  • Facebook generates roughly eight billion video views every day.
  • Over a billion hours of videos are consumed every day on YouTube alone.
  • Social video generates 1200% more shares than text and images combined.
  • 90% of consumers admit that product videos play a role in the decision-making process.
  • You can increase your conversion rate by 80% by including a video on your landing page.
  • Businesses that use video enjoy 41% more web traffic from search than non-users.
  • By using a video in an email, you can increase your conversion rate by 200-300%.

Every year, the amount of videos users consume increases by nearly 100%. As you can see, video is wildly popular among virtually all internet users. Text and image ads pale in comparison to video marketing.

Any business that fails to prioritize the use of video in their marketing campaigns is making a mistake.

Why is Video so Important?

Consumers are bombarded with a seemingly unending amount of content every day. Whether they are scrolling through social media or reading their emails, they consume a lot of content. For many consumers, this amount of content can be overwhelming. Videos, on the other hand, break up the monotony of what consumers view.

Instead of reading paragraphs of exposition explaining a product or service, videos convey the same level of information in an easy to digest manner. Videos can be versatile and engaging, which grabs a consumer’s attention and leaves a lasting impression.

Consumers prefer videos to text and images because they are more entertaining and easier to consume. They do not have to spend as much brainpower reading and deciphering text. Even though consumers prefer high-quality content, they would still choose a video filmed on a smartphone over text.

Benefits of Video

As we have already touched on, there are countless benefits to including videos in your digital marketing campaign. Consumers enjoy videos far more than they do text and images, and it shows. Businesses that utilize videos see increased traffic and boosted sales. However, we are going to take a closer look at some of the benefits video marketing offers you and your business.

Increases Conversion Rate

As touched on earlier, including videos on your landing page can boost your conversion rate by nearly 80%. However, videos don’t just help you with landing pages. They improve your conversion rates across the board.

Marketers that include videos in their marketing campaigns boost their conversion rates by as much as 34%. The simple act of adding to an ad, email, or social media post can increase your traffic and success by a significant margin.

Improve ROI

Businesses that use videos more often tend to experience much higher returns on their marketing investments. 80% of marketers reported that videos directly helped them boost their sales. Additionally, 87% of marketers stated that videos increased the level of traffic to their website, and 83% of marketers reported that videos helped them generate more leads.

When it comes to consumers, 84% say that a video explaining a product or service convinced them to make a purchase. Videos also help explain products or services to consumers much easier than text. In fact, 66% of consumers stated that they would prefer to watch a video that explains a product or service over reading text about it.

Builds Brand Loyalty and Trust

Consumers feel more comfortable watching a video about a product or service than they do reading about it. The entire purpose of marketing is to build a relationship between your business and your consumers. One of the best ways to build long-lasting relationships with consumers is through video.

Video content engages with viewers, eliciting strong emotions within them. While text and image ads feel more conventional (even too corporate), video ads come off as conversational. This style conveys a more individual approach between marketers and consumers. Consumers might feel like they are viewing someone they know instead of a company selling them something. 57% of consumers say that these videos give them more confidence to make a purchase than before.

Google Prefers Videos

The longer a user stays on your website, the better. 81% of marketers reported that videos helped them increase the average time a consumer spent on their website. Whenever visitors stay on your site for longer periods, it sends a signal to Google, suggesting that your website has quality content.

Those with videos embedded into their website are 53 times more likely to appear first on Google than those that don’t. With Google owning YouTube, marketers have seen a significant increase in the way videos impact their search engine rank.

Video marketing is a vital aspect of driving new traffic to your website. Additionally, it is one of the best ways to build brand loyalty, increase sales, and boost ROI. The majority of marketers today use video in marketing campaigns because they understand how beneficial they are. ARYU Advertising recognizes and understands how much of an impact videos have on the success of your company, which is why we make an effort to include them in all marketing campaigns.