No online lead generation strategy is complete without effective retargeting.
What is Retargeting?
Think of retargeting (or remarketing if it’s Google) as the “reminder” ad to a search or display advertisement. For example, if someone visited your site clicking on an ad or display ad but didn’t take any action after that, they can be served a retargeting ad to bring them back into the sales funnel.
In other words, retargeting is a form of online lead generation that shows your ads only to people who have previously visited your website.
HOW DOES RETARGETING WORK?
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How effective is Retargeting?
ARYU’s objective when it comes to online advertising is putting a client’s brand at every step of their customer’s journey. Retargeting helps to reinforce that goal.
When you understand that two percent of customers convert on their first online visit, you quickly realize the need to complement your paid search or display strategy with retargeting. This gives your business a chance (or several) to re-engage with prospective customers.
Retargeting with ARYU
ARYU’s mission is to grow your business. Statistics show that visitors retargeted with display ads are 70 percent more likely to convert. That’s a healthy indicator that keeping your brand within reach of your customer pays dividends