Plant Seeds with Retargeting Ads
Retargeting ads is one of the most potent ways you can keep your brand at the top-of-mind after a potential lead engages with your content....
How to Create a Marketing Plan Where SEO and Pay-Per-Click Ads Work Together
Creating a marketing strategy that gets you the most “bang for the buck” is everyone’s goal. No one loves to hand out money for marketing....
6 Tips for Reaching Valuable Customers in Valentine’s Day Ads
Valentine’s Day and the few days leading up to it can mean everything for yearly sales, depending on your line of work. Therefore, creative and...
How to Include Paid Ads in the New Year’s Budget
The start of a New Year often means one important thing in every marketing department: a new budget. Many businesses manage their budgets and plan...
8 Ways to Pivot Paid Ad Strategies to Increase Holiday Clicks
Marketing your business can be overwhelming these days. With so many options, you’re sure to be confused about where you should direct your attention and...
6 Tips for Successful Paid Ads During the Holidays
Can you believe that the holiday season is here? Many people agree that this year flew by! Since we only have a short time before...
10 Tips for Making Paid Ads More Engaging
When you are spending money on paid ads, it’s critical to ensure that customers see and interact with your message. Simply throwing cash at advertising...
Market Research Strategies to Connect with Your Ideal Demographic Online
When you invest in online marketing and lead generation, the main goal is to help potential customers learn more about your product or service. The...
Paid Advertising: 7 Tips for A Successful Campaign
You know the importance of investing in online marketing, but what is the right way to maximize ROI for your paid advertising budget? Too often,...
What Differentiates a Great Paid Campaign vs. Running Ads?
If you want a fast way to bring potential customers to your website, paid advertising is a promising solution. Investing in a paid campaign “turns...
What is Paid Media?
To gain recognition and boost their engagement, businesses must develop a well-crafted content strategy. And this strategy cannot rely purely on one tactic to do...
Understanding Voice Search
The world of marketing continues to advance and expand with each passing year. From paid social to retargeting ads, marketers have a wealth of tools...