Why You Must Optimize Your Website for Mobile
For years, the only way people were able to access the internet was through a desktop computer. Most people didn’t have private computers in their...
What is Accelerated Mobile Pages (AMP)?
The way people access and interact with the internet has drastically changed over the years. In the past, the only way you could surf the...
Take the Initiative in Diversity in Advertising
Individuals are regularly bombarded with hours and hours of content. Within recent years, there has been a concerted effort in creating content that is more...
What is Remarketing and Why It’s Essential to Your Business?
When a person walks into your store and asks about a particular product you sell, you might think that they are interested in purchasing that...
Are Timelines Actually Important?
Timelines – we’ve been following them our whole lives. If it were school, a teacher would give you homework, asking you to complete it by...
How the Digital World Has Evolved Since COVID-19
COVID-19 has reshaped how businesses around the world connect with and target their consumers. For companies to stay in the green, all industries must embrace...
Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign
When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as it will secure your campaign...
Why Is Engagement Important?
Often corporations forget that their consumers like to be treated like a friend, not an acquaintance. Building a reliable strategy to approach your target audience...
Creating an Effective Marketing Plan
As a business owner, you should regularly review your team’s marketing strategy at least once a year. Some businesses may benefit from assessing it multiple...
How Does a Custom Landing Page Help You?
If you spend enough time in the digital marketing realm, you will begin to recognize many common words and phrases. Each plays a critical role...
The 3 E’s of Design Thinking
The goal of every brand, regardless of industry, should be to solve the problem consumers face. Sometimes that means pointing out a problem your audience...
4 Consumer Behavior Trends Emerging During the Pandemic
Throughout the entirety of 2020, the entire world has been impacted by the emergence and subsequent spread of the novel coronavirus. This virus, commonly known...