2020 was a challenging year for almost everyone. The COVID-19 pandemic put countless businesses in difficult positions that many of them could not come back weather. As we transition into 2021, businesses are looking for opportunities to bounce back and continue growing their brands in the new year. As we begin this year, there are various 2021 advertising trends you need to know to stay ahead of your competitors. The digital world is expanding faster than ever with new invitations that are changing the advertising industry. Here are dominating trends currently being incorporated into the world around us that you need to know.
2021 Advertising Trends
If you are not familiar with display advertising, it is an online advertising banner that utilizes a commercial message using text, logos, animations, or photos to target direct users. These display advertisements focus on targeting users with characteristics linked to what the ad is advertising.
This remarketing opportunity allows your brand to position ads in front of people who have previously visited your website. When it comes to CTR (click-through rate) of display ads, it is low, yet data indicates that banner ads work very well with increasing brand awareness in the overall campaign.
Display ads pop up everywhere online, including:
- While you browse the internet
- Watching YouTube
- Checking your email
- Using your phone
- Using apps
They tend to be eye-catching and visually appealing to your target audience because of how the ads stand out to draw in individuals. Another powerful way to attract attention is to add animation to your banner with catchy on-brand wording. Watch your word count when producing these types of ads because the messages have limitations.
With the current state of the world due to COVID-19, connecting with people via mobile devices makes the most sense. Brands have decided to invest money into mobile ads because individuals spend more time on their devices than ever before. Companies had to think fast about what outlets they could benefit from the most when trying to connect with their consumers. Some of the tools include:
- Story ad formats on apps
- Pop up ads on apps
- In-game ads
Consumers have admitted to finding these new forms of advertisements on their apps inconvenient to the user experience. When it comes to building brand awareness and engagement all at the same time, brands are attempting to think outside of the box. These filters on Snapchat and Instagram often have ads near the bottom or top. When the user posts a picture on their feed using the filter, it allows the brand awareness to expand.
Although video advertising is not new to the marketing scene, technology continues to evolve, allowing video to be one of the top advertising tools. Video ads are proven to catch audiences’ eyes twice as much as traditional ads. A new feature called “live” lets the consumer livestream video in real-time to individuals on the app. Other users on the platform can comment and interact with the individual live streaming, which increases engagement. Benefits of video ads:
- Easy to consume
- No reading involved
- Sharing ability
- Live feature
Advertising Delivered Through AI
As new avenues to reach customers emerge, managing all platforms at one time is challenging. AI (artificial intelligence) is the solution to this problem, as this technology uses targeting signals with real-time adaptations for individual advertisements. Brands are now able to target their audiences directly. New features through AI include:
- Voice Searches
- Voice commands
Voice command products like Alexa and Siri allow easy communication between consumers and businesses. As 2021 begins, we are starting to see a trend in companies coming out with their own apps, with voice development in the works. Reasons to adopt AI:
- Customers will ask for AI tools
- Suppliers will offer AI-driven services & products
- Al allows new business growth
- AI allows for competitive advantages
- Basic communication
- E-commerce transaction
- Content creation
In 2021, your brand needs to come off as personalized as possible. All aspects of your business need a unique touch to them. One big-name company absolutely nailing personalization is Netflix. Netflix recommends movies and shows just for you based on what you’ve previously consumed. There are many things your business can personalize, as well, including:
The tool Google Lens is a visual search engine through the camera app of your device. The lens can recognize objects and different landmarks as you move your camera around. After taking a photo, the search engine can:
- Use the barcodes to find info about the product
- Get reviews for you
- Add events to your calendar
- Show you historical facts
Browser Push Notifications
The general population always has a phone device on them. Push notifications allow brands to pop back up in their consumers’ heads, on their terms. Consumers accept push notifications after downloading an app without even noting it most of the time. Push notifications allow real-time inbox messages, and users cannot miss the ads you send them.
Across every advertising, medium technology is finding a way inside a consumer’s niche likenesses. An advertiser in 2021 has the power and ability to capture their target audience’s attention more than ever before. This tech age advancement period will transform the way we understand potential clients forever. Grasping new advertising techniques will keep your business thriving and alive throughout the rest of COVID-19. With 2020 behind us, what 2021 advertising trend are you most likely to invest in this year? Give ARYU Advertising a call today and let us help you make the most out of 2021.