Remember when Siri first hit the scene in 2011? Well, voice search has come a long way since then and ARYU definitely speaks their language.
What is Voice Search?
Voice search is a form of search marketing that’s powered by voice-activated technologies, or voice assistants as they’re commonly known.
There’s a lot of them out there, but these are the ones that really matter:
- Alexa (Amazon)
- Siri (Apple)
- Cortana (Microsoft)
- Google Assistant
- Bixby (Samsung)
What can voice assistants do?
As previously stated, voice assistants have evolved over the past several years, and with that, their capabilities have as well.
Back then, you could ask your voice assistant a question and you would have better odds it would repeat something in gibberish than actually carry out that task.
Now, voice assistants do more than just set reminders and respond with sass; they can open your garage when you turn in your neighborhood and they can feed your dog if you’re too lazy to get up.
How does this translate to Voice Search?
As more and more people use voice assistants to help in different aspects of their lives, they’re not just carrying out orders. They are also getting a profile of who you are, what your interests are, and your day-to-day habits. You know who pays for this type of information? Advertisers.
Adoption of voice search is skyrocketing, and predictions are that 7.5 billion devices will be active with these digital assistants by 2021. Optimizing for voice search is already important for small and big business alike. If you’re a local business, taking voice search queries into consideration is necessary to staying competitive.
DISPLAY ADVERTISING NETWORKS
Developing content in your overall search marketing strategy has to account for semantics. You’d be surprised, but data shows that the way people speak and type are very different. Following these steps will put your voice search marketing on the right path:
Use voice SEO tools to return a list of commonly asked questions related to a certain keyword
Add these questions throughout your customer journey to make sure your business is available through voice search at any stage
Mark up your site’s schema in a structured manner to help search engines understand your content’s relevance to voice search
Utilize the Google Assistant directory to create “Actions” to make your site more accessible for digital assistant users
Be ready for future changes in voice search!