Enterprise SEO is less technical more strategic.
It involves deeper-level analytical ability to help identify opportunities for growth.
What is Enterprise SEO?
Enterprise SEO is geared for organizations with thousands of products or hundreds of webpages. General SEO principles are the same with enterprise SEO, but the key difference is enterprise SEO requires strategies that can scale.
Enterprise SEO also requires successful project management because each general SEO tactic is greatly amplified. The sheer size of a project increases the chances of missteps and ultimately the derailment of progress.
ARYU’s background is well-versed in enterprise SEO experience in multinational manufacturing as well as large scale group practice healthcare facilities.
ENTERPRISE SEO STRATEGIES
You will find enterprise SEO strategies are synonymous with general SEO strategies, with the major difference being a large-scale approach.
If your organization offers thousands of products or services many regions across continents, it is important to focus SEO efforts from the bottom-up. This will set the stage for the next steps.
When hundreds or thousands of webpages need optimizing, automation is required. ARYU comes equipped with enterprise SEO platforms that increase efficiency and coverage.
Research and target single keywords as well as long-tail keywords. Now that search engines understand the semantics behind words and phrases, it’s more important than ever to search how your customer would.
A surefire way to ding a website’s search ranking is duplicate content and enterprise websites can be guilty of this from the number of webpages that are stored. Different URL variations and spread out backlinks confuse search engines and create for a bad user experience.
DOESN’T HAVE TO BE SO COMPLICATED
Enterprise SEO is an involved process and requires stakeholders, internal teams, and outside agencies to be on the same page.
With such a large-scale project, the goal for enterprise SEO isn’t just to focus on generating revenue, but to also engage with the customer at all stages of their journey and also maintain brand protection.