The right copy entices a client to take action. Ad copy can either draw people to your business or away from your business.Learn More
Here’s an analogy for you. Having high quality content to rank on search engines is as important as having dependable gear to climb Everest.
If you wouldn’t put your life in the hands of cheap and broken equipment, why would you let your online presence fall into obscurity with low quality content?
Copywriting is still a form of content. In the simplest sense, content is what conveys your brand to your audience while copywriting sells your brand to your audience. Copywriting is part science and part strategy aimed at persuading your customers to take action that will ultimately lead to a conversion. The tricky part is writing compelling copy that seems so effortless that a potential customer wouldn’t take it as too salesy.
Or simply, ad copy, is what ARYU specializes in. Whether the content is going on a landing page or a Facebook advertisement, the goal is to create engaging and persuasive ads. You only have so many seconds to capture the attention of your audience.
The writing here needs to be beyond just pen and paper, so to speak. To rank in search engines, SEO copywriting needs to go in all the right places. Knowing where to place keywords, especially in headings and meta descriptions, makes all the difference in the world.
Boring stuff doesn’t have to be so boring. When selling a product or service that’s a little difficult to understand, extra care must be taken when writing not only to properly pitch your business, but to also make it readable for any visitor on your website to understand.
Understanding your industry and your audience is paramount. Prior to any campaign, ARYU researches how your competitors position themselves and what can be said to make you stand out. In addition to that, data helps create great content and ARYU loves data.
Copywriting has to be reader-focused. To do this, you have to put yourself on the side of the screen and into the customer’s shoes. How would you want your customer to understand your brand, what you do, and how you can help them? Copywriting needs to address the needs of the audience.
ARYU’s experience in certain industries makes it an expert choice for copywriting. Generalists won’t be able to write about niche topics such as which forklifts are best for tight warehouses or which stem cell therapy can benefit hip pain. It’ll also take a lot less time for a campaign to go live with a specialist copywriter at the helm.
Remember the bit about copywriting being part science? Skills don’t just revolve around writing. Knowledge of sales and marketing are necessary as well, and with today’s savvy and budget conscious consumer, understanding behavioral psychology as it pertains to marketing is advantageous.