One of the most important aspects of any business is having a functioning website. Your website should be fully optimized, working both on desktop and mobile. The pages need to have quick load speeds. After all, research has shown that slow load time affects consumers’ spending decisions. Load speed is just one of many aspects your site needs to help your business see the most success. It can often be difficult for businesses to continue to update their website with a new piece of code designed for a certain function. Not every business has the personnel or skills to complete…

We currently live in a digital age. Consumers and businesses alike have flocked to the internet, which presents them with countless opportunities to interact with each other. Businesses can reach a wider audience, while consumers can connect with the right brands. Businesses as large as Apple and Amazon to small mom-and-pop shops are establishing their presence online. Consumers are also active on the internet. In 2017, 97% of consumers went online to look for local businesses. About 12% of those consumers were looking for a local business every day. With more and more consumers online now more than ever, businesses…

Since the internet became available to the general public, brands and businesses have been using this digital space to increase their reach. The internet changed how all businesses operate, providing them with a new type of advertising. Digital advertising has taken priority in most businesses’ marketing campaigns. Most consumers conduct the majority of their shopping online, so it’s only natural that they would be more receptive to digital forms of marketing. It is projected that there will be 230.5 million online shoppers by 2021. The scale of content available for online users to consume is virtually endless and comes in…

Anyone in the world of marketing should be constantly looking for new technologies that will improve their overall performance. The majority of these teams are individuals who thrive on creativity to make their ads compelling and successful. Companies like Google continue to create new technologies to help these marketers make the most out of their money and reach audiences that are more likely to lead to conversions. Many creative teams tend to be a little aversive to the idea of implementing technology into how they operate. However, this technology is designed to help marketers adapt and keep up with consumers…

The world continues to change in a vast number of ways. The way we communicate with one another has changed drastically with the advancements on the internet and mobile devices. These technologies have dramatically cut down the time it takes to communicate with others. However, these advancements have also led many consumers to raise their expectations when it comes to communicating with businesses, with many expecting speed when responding to inquiries. Since mobile devices and the internet have increased the speed of communicating, many consumers expect businesses to respond to their inquiries immediately. The Harvard Business Review found that businesses…