The Best PPC Ad Tips for Black Friday Sales
It’s an exciting time of year when Black Friday makes its way around again. Exciting for businesses and consumers alike. In the past, it’s been...
Tips for Getting Ready for Online Holiday Advertising Campaigns
Holiday advertising campaigns are one of the most important, if not the most important, of the year. With holiday retail sales at an estimated $886.7...
A Guide to Writing Copy for Halloween-Themed PPC Ads
Pay-per-click advertising (PPC ads) is where you, as the advertiser, pay an agreed-upon amount each time one of your ads is clicked on. The idea...
Will Internal Links on a Website Improve SEO?
Internal links on your website may be something you haven’t thought about much. Your focus is often on creating content and making your site visually...
7 Tips for Promoting a Business on Social Media
It doesn't matter whether your business is big or small, you've probably figured out by now that promoting a business on social media is in...
6 Strategy Tips for Building Backlinks into Existing SEO Content
While on-page optimization is important to help with Search Engine Optimization (SEO), your website will struggle to rank in the search results if you aren’t...
SEO Tips for Beginners
It’s no surprise that a highly ranking website is a great asset for any business. When your site is showing up in the top Google...
Tips for Selecting Hero Images to Boost Your Conversion Rates
“Don’t judge a book by its cover”, we like to say. But we often find ourselves doing it anyway. When you’re deciding on a company...
Pros and Cons – Should You Use Full-Screen Hero Images on a Website?
Hero images capture your viewer’s attention, tells your potential customers what you have to offer and makes them feel like they can’t do without your...
Tips for Implementing SEO Keywords on Your Website
When someone searches for keywords related to your business, does your website appear in the search results? Google’s goal is to deliver results that are...
Finding the Right PPC Ad Budget for Your Marketing Campaign
A good Pay Per Click (PPC) campaign is a great way to turn on the flow of quality leads coming into your business. Even though...
Real-Time Ad Bidding – How Often Your Online Behavior and Location Is Sold
You check your Facebook feed and Instagram posts, do Google searches, and visit several websites every day. The places or things you search, the ads...