Pay-per-click ads can turn out a great ROI, but only if you have the right PPC keywords. You want to target the demographic that is most likely to buy your product or service. When you have the right keywords, this will help you get the most bang for your buck.
But how do you choose the right keywords? And how often do you have to change up your PPC keywords during your marketing campaigns? There isn’t one right way to go about it, but as you follow a series of tips, you can come up with the strategy that will work best for your business.
8 Tips for Choosing the Right PPC Keywords
Be creative in coming up with keywords that will set you apart in your industry. Here are some tips on where to start:
1. Think Like the Customer
Imagine the times that you are looking for a product or service online and what you would type in the search field. Then, when you step outside of your company, trying not to think about your brand phrases and instead come up with the generic term for your product, you will find the keywords that people are searching for every day.
For example, suppose you would like to find the right PPC keywords to promote your eyelash business. Think about implementing ‘microblading’ but also choosing ‘longer lashes’ or something more straightforward. Remember that everyone searching may not know the industry term for the service they seek.
2. Brainstorm All the Ideas
Write it all out on a piece of paper. Think of any word that could possibly be related to your business, and do not leave anything out. Once you start writing, you will remember something else and something else, and you may find yourself down a path that sets your business apart from similar companies.
When you find the PPC keywords specific to your company that do not apply to the competition, you will gain a whole set of traffic that is thrilled to find your website and look into your unique services. Do not be afraid to throw out any ideas you can think of; you just may hit the jackpot.
3. Use Long Tail Keywords
While more specific keywords apply to fewer search results, that may be a good thing. Long-tail keywords are a string of three or more words that return more niched results. For example, ‘microblading near me’ may result in hundreds of companies in the area that offer microblading. But if you were to include ‘microblading extended hours’ or ‘microblading emergency services,’ you may get a more specific clientele that is directed to your website at the top of the list.
The use of long-tail keywords can help your website stand out among the other similar businesses in your area. Research the keywords you are interested in, type in what you offer, and see what the competition looks like. If you find a keyword combination that does not have many results, tap into that market.
4. Research Your Competition
Look into the website of the other companies that have similar PPC keywords that you are considering. How do the websites look? Do your prices compare? Are there sure reasons why someone would abandon your website to go with your competitor?
It is essential to keep a pulse on your competitors so that you know where you stand. If you think a keyword search will lead potential customers to choose a different business over yours, go with other PPC keywords for your marketing campaign.
5. Match the Right Image to the Right Keyword
It may be tempting to spam your website with all of the keywords that you come up with in your research. But you have to know that popular search engines continually weed out the websites that are spammed with every possible keyword. The goal of search engines is to find a website that is organic in the way they place keywords because these businesses are usually higher in quality.
In the same way that you should organically place keywords into your webpage copy, you should also match the right image to the right keyword. Associating keywords with images is another way to bring customers to your page and keep them engaged in what they are seeing.
6. Optimize Your Landing Page
Your landing page is the first impression that your potential customer gets of your brand and product. Therefore, ensure that the landing page is optimized for PPC keywords by spreading the right amount of keywords throughout the page.
Also, do not inundate the customer with long paragraphs of boring copy to sift through. Instead, keep paragraphs short with several headings to promote skimming for what they need. The last thing you want is someone following a link to your website and then moving on because they cannot find something.
7. Continually Evaluate Your Results
Before choosing a marketing strategy and sticking with it forever, plan to evaluate your results continually. You need to be flexible and change with the times. For example, change things up if a keyword performed well during the past campaign and no longer provides the traffic you need.
8. Implement Frequent Changes
PPC keywords should continually change with each marketing campaign. You cannot count on choosing your keywords once and keeping them forever. The way people search changes every day, and even if you make minimal changes to your keywords, you may glean better results as you change them.
Now that you know the best tips for choosing great keywords, you can create the best PPC ad campaign for your business. As you implement each tip, imagine how much your business will grow. And if you are ready to consult with professionals in the industry, look to ARYU for a reputation of success in PPC ad campaigns.
Contact ARYU Advertising
You don’t have to take all the pressure of choosing the right PPC keywords yourself. Our ARYU Advertising can help maximize your PPC budget and get the results you’re looking for. Contact us to get started on your keyword strategy.