Holiday advertising campaigns are one of the most important, if not the most important, of the year. With holiday retail sales at an estimated $886.7 billion in 2021, and 2022 sales estimated to be well into the trillions, you definitely want a piece of the action!
Now is the time if you haven’t already been planning and executing your holiday advertising campaigns. Let’s review some of the best tips for getting ready for online holiday advertising campaigns this year.
Start Early
Holiday shoppers are beginning their shopping earlier and earlier these days. Especially with rumors of possible shortages of toys and technology again this year. Everyone wants to be sure that they’ve secured gifts for their loved ones so they can enjoy the holiday season.
It’s estimated that over half of consumers will begin their holiday shopping in November and possibly sooner. Of course, there will always be shoppers waiting until the last minute to buy, but the majority pick out their gifts early.
Starting your holiday advertising campaigns early will help put buyers in the holiday shopping mindset as well as direct them your way, possibly before your competitors, when they’re ready to splurge during the holidays. This can and should include Black Friday and Cyber Monday advertising too!
Look at Your Previous Holiday Marketing Campaigns
A realistic look at the holiday advertising campaigns you’ve utilized the previous year(s) can give you insight into what worked and didn’t work so you don’t repeat the same mistakes again. If a specific campaign worked for you, consider trying it again or expanding even more on the idea. Looking at previous year’s sales can also help you make realistic goals and be able to plan accordingly when it comes to product quantity, staffing, and more.
Offer “Early Bird” Incentives
Everyone likes a deal, and consumers nowadays expect them. Offering incentives for shoppers that buy early is a great way to bring attention to your business, products, and services. Let customers know beforehand that great sales are coming to keep them watching for your great deals and staying in the “know” about your products. Knowing what’s important to your customers and offering incentives that will matter to them can help you enthuse your buyers about your offers and take part in the holiday excitement.
Capture the Emotional Joy of the Holidays
Sales approaches are often ignored or quickly “clicked away from” by today’s consumers. Try appealing to the emotions of your buyers instead. Use videos or other marketing strategies to tap into the excitement and joy of gift-giving during the holiday season. If you can grab your customers emotionally, your business or product will be hard to forget!
Utilize Social Media
You would be shortchanging yourself by skipping out on social media and the attention it can give your business. Your online advertising options are endless between Facebook, Instagram, TikTok, Pinterest, and more. Using images, videos, catchy content, links, and testimonials is a great start.
Utilizing social media to its fullest potential can be overwhelming. There is much to learn and know, and requirements and rules change frequently. This is why hiring an advertising company to help take charge of your social media campaigns can take the burden off you. It can save you time that is in great demand during this season while bringing in sales that will more than offset the costs.
Be Sure Your Website is Friendly to Mobile Devices
Quick impulse buys that are done from the ease of a cell phone or tablet are not something you want to ignore or miss out on. Just think how often you purchase something last second or when you have a moment waiting in a doctor’s office. It’s such a user-friendly option, and if your website is not compatible with such devices, you could lose those sales altogether.
Adding links in the form of buttons or images to your ads and campaigns can make it easier for shoppers, especially on smaller mobile devices, to access your site quickly. Then, the product or service they are interested in will lead to quick, seamless purchases.
Consider Offering Additional Buying Motivation
Consumers, in general, are buying differently because of inflation and worry about what’s to come. As a result, you’ll see buyers making purchasing decisions that strongly factor in available coupons, upcoming sales, and shipping costs. Consider offering one or all of these incentives at different times throughout the holidays and immediately afterward to draw more shoppers in your direction.
Strengthen Your Communication Year Around
Working hard to strengthen how you communicate to your customers throughout the year will help enable your marketing communications to be seen during the holidays. Consider utilizing social media instant replies or adding chat options to your website to make it as easy as possible for customers to reach out to you and get a quick response. This added communication structure will help you with increased amounts of customers and hopefully boost that bottom line during the year and throughout the holiday season.
Don’t Forget the After Holiday Advertising
Running your holiday advertising campaigns or making specific after-holiday advertising campaigns can be a great follow-up to the holiday shopping season. Often, consumers aren’t quite ready to give up the holiday buying season just yet, and after-Christmas sales are a big draw for many. There are always the shoppers that didn’t get what they wanted for the holidays and are ready to buy for themselves now!
Don’t Skimp on Your Holiday Advertising Campaigns This Year!
You can bet that your competitors are gearing up for the holiday season, and that includes upping their game when it comes to advertising. ARYU Advertising can help you get in front of your customers by appealing to their emotions, offering incentives, strengthening communication, increasing mobile capabilities on your website, and more.
Contact ARYU Advertising now to get started on your holiday advertising campaigns. We are ready to maximize your potential for PPC ads during the holidays. It’s your turn to thrive during the holiday buying excitement!
