Common SEO Mistakes
There’s no question that SEO is an important part of an effective online marketing campaign. Business owners know that they need to establish a presence...
The Power of Influencer Marketing: How to Leverage Social Media
The online marketing industry is constantly changing. Advertising strategies that worked just a few years ago are losing relevance as new techniques and trends are...
How to Win Back Lost Customers with Remarketing Campaigns
If you don’t think you’ve ever been retargeted or remarketed, you are probably mistaken. Have you ever checked out a website and maybe even added...
Coming Into the Digital Advertising Industry from Ally’s Perspective
As a fresh college graduate with a degree in marketing, I was eager to start my career in the business industry. I only had one...
End of Summer Push: Allocating Your Digital Marketing Budget
It’s an overwhelming task to build your marketing budget. Knowing where to allocate your digital marketing budget can be a lot to take on. If...
How Barbie Mastered Marketing to Reach All Age Groups: A Blend of Tradition and Digital Innovation
Barbie is a household name – an iconic toy that has withstood the test of time. Not only has the brand maintained worldwide fame over...
10 Tips for Maximizing Your Digital Marketing Budget
Everyone has the goal of making their money work for them in all the right places. Stretching that digital marketing budget as much as you...
SEO or Paid Ads: Which Is Better?
When it comes to where you should spend you marketing budget, SEO or paid ads are both great directions to take. When you’re considering which...
Why is Mobile Advertising Important?
When you are choosing the best way to use your marketing budget, how much should you prioritize mobile advertising? There are seemingly endless possibilities for...
5 Tips to Build and Implement a Strong Landing Page
The quality of your landing page has an undeniable impact on your conversion rates and the profitability of any marketing campaign. It doesn’t matter how...
Why Does My Website Need SEO?
SEO is where it’s at. If you don’t have SEO, why bother? You’ve heard all about it, but what exactly is SEO - and the...
Successful Marketing: The Link Between Branding and Advertising
The link between branding and advertising is very close. In fact, people interchange the term branding and advertising all the time because they are so...