If you have a local business, then it’s critical to ensure that your online marketing campaign is giving you visibility in the search results. People are searching for the products and services that you are offering, and a local SEO strategy ensures that you will connect with these buyers.
Not only is this local SEO strategy critical for single-location businesses, but there are also strategies that can be used for managing local SEO at scale if you have multiple locations. Our team at ARYU Advertising is here to assist, ensuring that you gain the visibility you deserve in the search engines.
The reality is that even if you have multiple locations, the search engines treat each location as a separate business. So, you need to build visibility for each location, ensuring that you are connecting with potential customers in those geographical areas. In this article, we are sharing multi-location local SEO tips to help you stay ahead of the competition and gain the SEO traction that you need.
Start With the Foundations: Key Multi-Location Local SEO Tips That Actually Work
SEO can feel confusing, especially if you don’t know much about the online marketing industry. At ARYU Advertising, we are here to help you lay the groundwork so that you can build an SEO strategy that works now and in the future. Here are some of the essential factors that must be in place to ensure that you are getting local visibility:
- Each of your business locations needs to have a verified and complete Google Business Profile. Take the time to verify the location and make sure that all of the business details are updated and accurate.
- Don’t put the same content on every business profile. Each business needs its own content, photos, and messaging. Duplicate content can hurt your search rankings.
- Use schema (structured data) to make sure that the search engines have all of the necessary information for your location-specific details.
- Ask customers to submit location-based reviews and make sure that reviews are coming through for all of your business locations.
- Use location-specific keywords to optimize the chances that your profiles will show up for the right phrases that people are searching for.
Best Strategies: How to Optimize Google Business Profile for Multiple Locations
What are you doing to optimize your Google Business Profiles? We are here to share proven strategies and practical steps that are going to make a noticeable difference in your online marketing strategy. Here are a few essential things that you need to keep in mind when you are setting up the Google Business Profiles for each of your locations:
- Centralized Account: Create one centralized Google Business account, then set up individual listings for each of your locations. All of these location pages can be managed from the same account logins.
- Categories: Make sure that your category selections align with your business offerings. Choose a primary and secondary category for each of your business pages.
- Photography: Upload photos of each location. Make sure that these photos are professional and eye-catching. It’s worth the investment to bring in an experienced photographer to ensure that you have images to make your location look good.
- Recent Posts: Add posts to your Google Business profiles to announce any updates that need to be shared. For example, if you have any upcoming events or sales, then the post feature is a great way to share that information with local residents. These posts keep your page fresh and they also encourage engagement.
- Updated Information: Mark your calendar to check all of your business pages at least every six months. You need to be sure that your contact information, hours, and other business details are accurate at all times.
Tips for Managing Local Citations for Multiple Locations
Even though there are many opinions about local citations, the reality is that these citations still matter for your local SEO strategy. These online references give your business location credibility. You can build citations through platforms like Bing Places, Yelp, and various industry directories.
The most important thing that you need to keep in mind is to make sure that every listing includes the same EXACT name, address, and phone (NAP) information for your business. Google checks everything, so your citations need to be aligned with the information on your Google Business profile for each location.
If there are any inconsistencies, then it can confuse the search engines – which might take a toll on your rankings. There are tools that can be used to ensure consistency. Or, better yet, hire an expert SEO team (such as ARYU Advertising) to make sure that everything lines up to help you rank.
FAQs
How do I optimize Google Business Profile (GBP) for multiple locations?
You will need to create a Google Business Profile for each location individually. Update the profiles with the unique details and any current updates relevant to each location.
What is NAP consistency, and why does it matter?
NAP consistency means that all of the local listings have the same information about your business. You need to make sure that everything aligns with the way your business name, address, and phone number are listed in all directories.
Should each location have its own website page?
You at least need a unique landing page for each location. These landing pages can be located on one centralized website, with content on the landing pages that is customized for that specific area.
ARYU Advertising: An Expert Team to Help with Your Local SEO Strategy
Your local SEO strategy doesn’t have to be confusing. The key is to work with a team that understands the most effective solutions to get you ranked fast. When you are implementing a consistent strategy and customizing your local business pages, then you can scale your strategy so that you are ranking well for all of your locations.
These efforts can have an undeniable impact on the customers and profit margins for all of your locations. You can build a strategy that scales by investing in intentional efforts that help you gain more visibility for local searches.
Contact us when you are ready for a personalized local SEO strategy for your business. ARYU Advertising is here to help every step of the way.
