Every successful online marketing campaign includes social media strategies. You need to connect with your target audience in the places where they are spending time, and the reality is that many people are spending hours a day on social media platforms. But here’s the secret: simply posting to your account isn’t enough. You need to share interactive posts to make sure you are getting engagement from the people who are following your brand.
How do you break through the endless scrolling to capture someone’s attention long enough so they will engage with your posts? In this article, we are going to take a deep dive into the tips that will help to boost engagement, making it easier for you to build meaningful connections with your followers.
The truth is that interactive posts can be a powerful way to connect with your current followers. At the same time, the more social media engagement you are generating, the more likely that your content will be pushed out to other people who haven’t already connected with your brand.
Interactive Posts & How They Increase Engagement
In order to gain a clear understanding about how and why interactive posts work, it’s helpful to look at the neuroscience behind this type of online engagement. Social media is designed to catch a person’s attention and keep them engaged because of the way the pleasure centers in the brain are being affected.
- Novelty: A new, unexpected post can captivate a person’s attention because the brain is wired to seek out new and interesting things. When a viewer comes across an interactive post, it stops their scrolling and disrupts the monotony of the moments before they found this post.
- Dopamine Release: As a person starts to interact with something on your post, it begins to release dopamine. This neurotransmitter is associated with reward and pleasure. The little boost of dopamine provides positive feedback, increasing the likelihood that the person will engage with your posts again in the future.
- Active Participation: When the viewer responds or engages with a post, it requires them to move from a passive mindset (while scrolling) to an active way of thinking (while engaging with your post). This active participation strengthens the neural pathways even more, making the interactions even more memorable – helping to boost brand awareness.
The responses that happen with interactive posts tap into the psychology of engagement. Curiosity is sparked, people feel a sense of reciprocity, and they like the feelings of validation through the self-expression they experience.
Working with the Algorithm
Not only does the viewer benefit from the interaction, but the more activity your post is getting, the higher the likelihood that your content will be shown to a larger audience.
Social media platforms are designed with algorithms that reward engagement. So, when you have a post that is getting a lot of people who are commenting and interacting, then there’s a better chance that your post will be pushed out to more of your audience… and even people who haven’t seen your content before. This is the point where things can go viral: because the information you are sharing is reaching an audience wider than your followers. That’s where the true power of social media comes into play, because it becomes much easier to connect with more people who might be interested in your products and services.
Key Metrics to Measure the Success of Your Interactive Posts
How do you know if your interactive posts are working effectively? Pay attention to the most important key metrics, which provide insights about the way your audience is connecting with your content:
- Impressions and Reach: If an interactive post starts to go viral, then it means that the algorithm is prioritizing your content. As a result, you will have a larger reach because there are more and more people who are seeing your posts.
- Click Thru Rate (CTR): When you have a call to action (CTA) in your post, then you will be able to track how many people are clicking through to visit your website. Compare this CTR with the impressions that your post is getting.
- Time Spent: Ultimately, you want viewers to spend as much time as possible on the post. The more time they spend, the more they are engaging with your brand.
- Comments and Shares: An interactive post that is really interesting will naturally prompt people to comment and even share it with other people. These activities increase your reach and visibility even more.
Types of Interactive Posts to Include in Your Marketing Strategy
What is the Best Interactive Content for Social Media?
There are many different types of content that you can be publishing as part of your social media marketing strategy:
- Polls & Quizzes: Spark friendly competition or gather information from your audience.
- Live Videos & Q&A: A way to gain real-time interactions so you can build authentic connections.
- Contests & Giveaways: Prize offerings that boost excitement and interest while attracting new followers at the same time.
- User-Generated Content: Content created by the community, which builds social proof and increases engagement.
FAQ
How to create interactive social media posts?
The first step is to understand your audience. You need to know their preferences and interests to ensure you are creating content that will resonate with your target demographic. Then, start experimenting with different formats to see what is working best for your brand.
What are the benefits of using interactive content on social media?
Not only is interactive content beneficial for your followers, it also boosts brand loyalty, increases your conversion rates, and can help you gain a better awareness about your target audience.
How interactive content improves social media engagement?
The goal of interactive posts is to stop a person from scrolling so they actively participate with your brand. This activity leaves a lasting impression and has a positive impact on your brand awareness.
Call ARYU Advertising for Expert Social Media Advice
There’s no doubt that your brand can benefit from interactive posts and other social media marketing strategies. If you are interested in learning more, then we invite you to contact us to discuss the ways your business will benefit by implementing these methods.
