Call Tracking Evolution
Modern call tracking systems to monitor attribution reporting and conversion rates
The Evolution of Call Tracking
At ARYU Advertising, we understand the value of monitoring and measuring data in all online marketing campaigns. Call tracking evolution takes this process to the next level by monitoring real-time results and justifying your advertising budgets – down to the last dollar. Through call tracking, we leverage AI to know what happens with the phone calls that come through your ad campaigns. These advanced tracking strategies give you a complete picture of the success of each campaign, helping you improve overall lead generation quality.
Call Tracking: Powered By AI
Leveraging Technology
Integrate AI technology with in-person touchpoints to build and maintain relationships with your leads and customers. This approach maximizes time and improves results for your sales team.
Online and Offline Data
Not only does call tracking evolution keep track of online data, but you can also integrate the system also to track offline data. Consolidate the most valuable information to improve your ad campaigns and sales funnels.
Powerful Investment
Dedicate your marketing budget to tools that work. Call tracking saves hours of time and minimizes the risk of leads “falling through the cracks.” Your sales team can always see the data to know the placement in the sales funnel.
How Call Tracking Evolution Works
Pre-Call Activity
Track each customer’s activities BEFORE they call. This system gives insights about social, email, and organic interactions before the call comes through – allowing you to attribute the activity to specific ad campaigns.
Automate Caller Experience
Use advanced features to ensure each caller has a personalized experience. Custom rules can be used to qualify and route the calls that are coming through from your ad campaigns.
Integrate Technology with
Other Systems
Integrate other systems with your business intelligence, including CRMs and offline platforms. Then, use this detailed set of data to improve conversion rates and expand your advertising reach.
Our Strategy: Evolution Beyond Traditional Call Tracking
In the past, traditional call tracking offered limited information about the success of a campaign. Even though you had phone calls coming in, there was no way to measure the calls that resulted from ads. Call tracking and reporting provide the solutions you need to ensure the campaigns are working.
Integrate
First, we integrate tracking solutions with your current advertising campaigns and analytics platforms. This method leverages digital extensions with capabilities that improve phone systems and data collection.
Reporting
Call tracking provides detailed information about caller profiles, customer touchpoints, conversations, keyword tracking, referral tracking, call data, campaigns that brought in the lead, the source of the call, the landing page performance, and more.
Improvements
Now that the data is coming in, we use this information to boost overall campaign performance. Call tracking helps us see where each customer is in the sales funnel, making it easier to optimize your ad campaigns.
ARYU Advertising: A Trusted Team for Your Advertising Strategies
You deserve to work with a marketing team that you can trust! Call ARYU Advertising to see how our full-service digital marketing solutions can make a difference in your online marketing results. In addition to modern call tracking, we integrate this strategy with various types of digital advertising to bring in leads and convert them to paying customers.
There are a few reasons why we stand out as one of the preferred teams for online marketing services. Our goal is to ensure that every client receives measurable results from their marketing investments.
- Advanced, proven techniques to create and manage ads, bids, and campaigns.
- Using images and ad copy to capture the attention of your target demographic.
- Ensuring your messages reach the ideal customers through proactive demographic targeting.
- Boosting ad and landing page performance through A/B split testing.
- Testing various marketing methods and creating new ad campaigns.
- Bringing in the leads necessary to keep your sales team busy.
- Analyzing campaign results and conversion rates every step of the way.
At ARYU Advertising, we are proactive about analyzing the data and results to ensure you are receiving the best value for your marketing investment. Reach out to schedule a consultation to learn more about how our full-service systems can benefit your business.
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