If you’ve spent any time on Instagram, TikTok, Facebook, or YouTube, it’s clear that short-form video marketing is dominating the current trends. Audiences love small, bite-sized content videos that deliver an entertaining or impactful message. These video trends are opening many opportunities for growing your online audience and also building stronger relationships with your current and past customers.
Are you leveraging short-form video marketing for your business? Whether you are looking for solutions to improve your strategy, or you are just getting started, here are a few things to keep in mind so that you can maximize your efforts and Return on Investment (ROI):
Short-Form Video Marketing is Effective
Recent data shows that these video trends are working better than other forms of media. For example, 73% of users have reported that they prefer content delivery through short-form videos, and 89% admit that they decided to buy a service or product after watching a brand’s video.
Not only is short-form video marketing working right now, but it’s expected that this trend will continue to grow in the coming years. Businesses that want to stay relevant in their industries need to use engaging video content to maintain an edge over the competition.
Viral Video Strategies: Tips for Your Social Media Video Marketing
Not only do you need to publish short-form videos consistently, but you also need to make sure the content you are publishing resonates with your target audience. These tips will optimize your results to ensure that you are investing in a video marketing strategy that works:
- Understand Your Target Audience: Create a clear user persona so you know who you are speaking to. It’s essential that you understand your demographic so you can speak to their needs, desires, and pain points. Getting into this psychology makes it easier to create mobile video content that can convert viewers into paying customers.
- Research Viral Videos: Take time to see which videos are trending in your industry. When you look at these content marketing trends, they can give you ideas about topics and information that people want to see. Additionally, look at the views and engagement on different short-form video platforms to choose the ideal locations for publishing your short-form videos.
- Create a Content Marketing Plan: It takes time and effort to publish social media content consistently. Too often, businesses fall behind because content publishing falls to the backburner. Create a proactive approach by designing a content marketing schedule. Then, create all of your short-form video marketing content in advance and schedule it so you don’t miss the publishing dates.
- Identify Your Goals: What are the most important metrics you want to achieve through your short-form video marketing plan? Keep these goals in mind so you can measure the success of your campaign. For example, are you working to increase the number of social media followers on your profile? Or, maybe your goal is to get people onto your email list.
- Identifying these goals can help you create content that encourages users to take the desired actions.
- Include a Call to Action (CTA): Make sure there is a next-step action the viewer can take after watching your video. For example, you might invite them to subscribe to your channel or click through to view information on your website.
- Use Creative Video Editing: Professional video editing is a great way to make sure your video content is engaging from start to finish. Use enticing graphics, make sure the sound is clear, add music, and include any other editing elements that can improve the user experience when they are watching your videos.
Choosing the Best Platforms for Publishing Your Videos
There are many online platforms where you can publish your videos. The ideal strategy is to identify where your target audience is spending the most time and then share your short-form video marketing on these platforms. This approach increases the likelihood that the people you want to connect with will see the information that you are sharing.
But don’t keep your “eggs in one basket” by limiting yourself to only one publishing platform. You might prioritize one social media site and then repurpose the content to publish in other places as well. This approach is a maximum-impact marketing strategy to widen your reach and gain the most benefits from the content you are creating.
Some of the most popular social media platforms for viral video strategies include:
- TikTok marketing
- Instagram Reels marketing
- YouTube Shorts marketing
- Snapchat Spotlight marketing
FAQ
What is the impact of short-form video marketing?
Data shows that short-form videos are outperforming longer videos. In fact, engagement rates can be as much as 250% higher on shorter videos. Audiences like concise and easy-to-digest content. As you are delivering these powerful messages, it helps with increased brand awareness.
How long should my videos be?
The most effective short-form videos range between 30 – 60 seconds. If a video is longer than 1 minute, then it isn’t classified as a short-form video. Test different video lengths to see what works best for your audience.
Are there any disadvantages of short-form videos?
While the benefits of short-form video marketing are clear, there are a few potential disadvantages to consider. For example, the storytelling capabilities are limited when the video is less than 60 seconds. It’s challenging to offer in-depth analysis or information within a short video. Also, publishing multiple short-form videos can seem repetitive if you are talking about similar points in each of the videos.
Why do people prefer short-form videos?
Attention spans are getting shorter, and most people don’t want to spend a lot of time watching a long video. A short-form style of video marketing leverages attention-grabbing messages and captivates the viewer for the entire time. There’s a higher likelihood the person will watch until the end when they can see that the video is short.
ARYU Marketing is Here to Help with Your Video Marketing Strategy
Whether you are focused on driving website traffic, boosting sales conversions, or building brand loyalty, there’s no doubt that video marketing can be effective. If you need assistance improving your video marketing strategy, then reach out to our expert team at ARYU Advertising. Contact us to learn more about our full-service digital marketing solutions for businesses.
