When someone needs to hire a lawyer, it’s common to turn to online search engines to find a legal representative in their area. Because the local search results can be a great place for clients to find lawyers, it makes sense to invest in SEO for law firms to easily connect with people who are searching for your services.
Law firm SEO is a strategy that helps to improve law firm visibility and attract more clients at the same time. When a potential client is searching for keywords related to the specific legal services you offer, the goal is to ensure that your website shows up at the top of the search results.
One of the undeniable benefits of lawyer SEO is that this strategy helps you stand out in a competitive market. You need to gain an edge over the competitors, and show these customers why your services outshine their other options. Here are a few tips to help you increase law firm leads through a solid SEO strategy:
Keyword Research Sets the Foundation
Choosing the right keywords is one of the most important decisions you will make that will impact the overall outcome of your SEO campaign. The best approach is to identify long-tail keywords that are specific to your practice area.
Not only do you need to include geographical info in the keyword phrases, but also get specific about the type of legal services you are providing. The closer you get to the services and location the client needs, the better likelihood you are going to connect with the right people.
Here’s a good keyword formula to keep in mind:
- [legal specialty] lawyer in [city]
For example:
- Personal injury lawyer in Dallas
- Workplace accident lawyer in Fort Worth
- Medical malpractice lawyer in Dallas
The best approach is to use tools like Google Keyword Planner or SEMRush to see the exact keyword phrases people are searching for. These tools can also offer insights about traffic volume, competition, and more.
Law Firm Website Optimization
Now that you have dialed in the target keywords, it’s time to optimize your website. On-page optimization is an essential step for local SEO for law firms because it shows Google that your site is relevant to what the customers are searching for.
There are several key elements that need to be addressed to ensure that each website page is optimized for legal SEO:
- Place relevant keywords in the title tags, meta descriptions, headers, and URLs
- Publish unique, tailored content for specific legal areas on each of the pages
- Maintain keyword density without keyword stuffing
- Optimize images with alt-tags and file names matching the keywords
Content Marketing for Law Firms
Once your site is optimized, then you can dive into a content marketing plan to improve your lawyer SEO strategy even more. Creating high-quality, informative content is another piece of the puzzle that will help you rank well in the search results.
There are many ways that content can be published, depending on your overall strategy. Consider using a variety of content forms to widen your reach and connect with different types of clients:
- Blog posts
- Videos
- FAQs
- Guides
Create the content so it is relevant to the most common client questions that come up. This strategy helps you offer value and establish your law firm as the authority in the local industry. Publishing regular updates can improve your ranking and increase the likelihood of attracting more organic traffic over time.
Local SEO Tips for Lawyers
In addition to the on-page optimization and content publishing for your website, there are other resources that can help to increase your local visibility in the search engines. Since lawyers are often targeting clients in specific geographical areas, it makes sense to try to optimize results in maps and local listings.
Start by claiming and optimizing your law firm’s Google My Business listing. Update it with business hours, contact information, services, photos, and other details that will build your firm’s brand and attract new clients. Make sure that this information is consistent across all platforms.
Another way to boost your local SEO is by asking current and past clients to add reviews. These customer reviews not only improve local search rankings but also build trust at the same time. Additionally, reviews are helpful for law firm reputation management. When potential clients see all of the positive reviews, it increases the likelihood that they will contact your law firm for more information about available services.
Mobile Optimization for Law Firm Marketing
Your website design needs to look good on any screen size. So, it’s critical to ensure that your website is responsive to adjust to smaller cell phone screens and larger computer screens.
The reality is that mobile-friendly websites rank higher in the search engines compared to non-responsive sites. So, creating a responsive website for your law firm increases the likelihood of good SEO rankings.
FAQ
How to increase website traffic for law firms?
Some of the best ways to increase website traffic are by optimizing the site for relevant keywords, building backlinks, and ensuring that your website is mobile-friendly.
Can I generate more leads for law firms through SEO?
Yes, boosting your search engine rankings will bring in more organic leads. These marketing strategies increase visibility and drive more traffic to your website.
What is the most effective way to create high-quality legal content?
Quality is the most important factor when creating legal content for your website. Focus on answering client questions, keeping the language clear and simple, and incorporating targeted keywords in the content to help with SEO.
Personalized Strategies: SEO for Law Firms
If you are looking for ways to improve SEO for your law firm, then our team at ARYU Advertising is here to assist. We offer full-service online marketing solutions, including Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, social media marketing, and more.
Contact us at your convenience to schedule a free consultation and learn more about the many ways we can help with your online marketing campaigns.
