Even if you have a skilled and experienced legal team, it can be challenging to scale your practice without a solid lead generation strategy. Online marketing might seem intimidating if you haven’t tried it before. But the truth is that the internet is a great resource for bringing in personal injury leads.
Ultimately, the goal of legal firm marketing is to make sure that your website is visible when people are searching online to find legal services. There are multiple strategies that can be used to bring your website up in the search results when someone is looking for a personal injury lawyer.
If you are looking for solutions to scale a law practice and connect with injured victims who need your help, then our team at ARYU Advertising is just a phone call away. We offer proven techniques for bringing in high-quality leads: people who are ready to hire an attorney.
Here are a few of the best lead generation tactics you can use to scale your law firm and bring in vetted leads:
Optimize Your Website for Google
There’s no question that Search Engine Optimization (SEO) should be the foundation of your online marketing campaign. Many people use Google as a way to find local providers, so you need to be sure that your law firm is showing up when accident victims are searching online.
Remember that your website establishes the first impression potential clients get when they are learning about your firm. The site should be user-friendly and have fast-loading pages. Many people use their cell phones when searching for a personal injury attorney, so make sure that your site is responsive and mobile-friendly.
Local SEO strategies include:
- Google Business Profile: Optimize your Google profile with the business name, address, and phone number. Provide information about available legal services, and make sure to include relevant keywords in the content.
- Add Keywords on Your Website: Find local keywords that have relatively high traffic and low competition. One good strategy is to use location-specific phrases with your target services. For example: “personal injury attorney in [city name].”
- Ask for Reviews: Reach out to current and past clients and ask them to leave reviews on your Google Business page and/or social media account. Not only do these reviews help to build your reputation when potential clients are researching your firm, but they also have a positive impact on search rankings.
Use Pay-Per-Click (PPC) Advertising
It can take a few months before you start seeing any results from your SEO campaign. So, if you want to bring in personal injury leads right away, then consider using Pay-Per-Click (PPC) advertising. These ads give you immediate visibility, and you will be able to maintain the spot as long as you are still paying for the ads.
There are several advantages to using PPC advertising. This digital marketing method provides immediate results, and you will see the leads start coming through right away. You don’t have to wait before your site starts showing up in the search engines.
Additionally, PPC can be a great way to test the waters before you start investing in an SEO campaign. For example, you might choose the highest-performing PPC keywords and then build up an SEO strategy to bring in organic leads through the search engines.
As you are designing your PPC strategy, use location-based methods and leverage keywords that are relevant to the types of personal injury cases that you specialize in. Also, consider competitor targeting to give yourself an edge in the local industry.
In addition to running PPC ads on Google, you also have the option to pay for PPC ads through popular social media platforms. Regardless of where you are running the ads, make sure to create customized landing pages that are tailored to the PPC campaigns that you are running. The best way to optimize your conversation rates is by dialing in the best ad copywriting and lining it up with a high-quality landing page.
Create an Aggressive Content Marketing Strategy
Content marketing can be an effective method to help with your law firm growth. Not only does quality content establish your firm as a leader in the industry, but it also creates a wider net in which you can reach potential clients online.
When you are publishing high quality content on your website, it gives Google more information that can be ranked in the search results. In addition to your homepage, you can create service-specific and location-specific pages that will potentially rank for long-tail keywords.
A good content marketing strategy often includes services pages, blog posts, videos, email marketing, and more. Each piece of content is an opportunity to establish your expertise and show clients why they want to work with you.
Also, don’t forget to have a content publishing strategy for your social media profiles as well. Regular publishing on social sites can keep your brand at the top of mind.
Client Acquisition Through Referral Marketing
One of the most effective personal injury lead generation strategies is to get your current and past clients to refer their friends and family to your firm. These personal recommendations increase the likelihood that a potential client will choose to hire your team, because they have the social proof they need from their friend or family member.
FAQ
What are the best practices for scaling a law firm?
The best ways to bring in personal injury leads so you can scale your law firm are by leveraging technology and connecting with potential clients online.
What are personal injury lead generation tactics that work?
Some of the most effective online marketing strategies include SEO, PPC, social media marketing, and content marketing.
How to get more personal injury leads?
It’s possible to bring in consistent leads through online marketing strategies. Not only do you need to increase your website traffic, but you also need to build effective CTAs and conversion techniques.
ARYU Advertising Can Help
If you need more personal injury leads, then our experienced team is here to assist with your online marketing strategy. Contact us to learn more about your options.
