There’s no question that social media needs to be an integral part of your digital marketing campaign so that you can build relationships with people who are interested in your products and services. Depending on your industry, it might make sense to use Instagram, Facebook, LinkedIn, and even TikTok B2B marketing strategies.
How are you using social media to help with your online marketing strategies? Whether you already have campaigns in place (and you want to improve them), or you are just getting started with social media marketing, our team at ARYU Advertising is here to help every step of the way.
Why You Shouldn’t Overlook TikTok B2B Marketing
There is a misconception that TikTok is mainly for Gen Z. But the truth is that there is a growing opportunity for B2B audiences, because business owners are creating and consuming short-form content too.
The truth is that the opportunity on TikTok is incredible: it is a fast-growing social media platform that has very high engagement and billions of active users. By sharing content on TikTok, you can build brand awareness for your company and establish trust with people who are interested in your products and services. Ultimately, it’s possible to generate leads that can result in sales if you are strategic about your digital marketing systems.
Right now, TikTok for business marketing is an untapped goldmine. It’s a space that isn’t saturated yet, which means that you can gain traction quickly by sharing quality content.
Why TikTok Works for B2B (Even If It Seems Counterintuitive)
Most businesses don’t think about TikTok as the first place they are going for lead generation and online marketing. But don’t write this platform off until you learn more about the ways that it can be leveraged to connect with your target audience. Regardless of your follower count, TikTok’s algorithm pushes creative content out to other people, which means that the engagement rates are typically higher compared to other social media platforms.
So, you can get a great bang-for-your-buck with TikTok lead generation. Create and share good-quality content, and you can really boost visibility and connect with a wide audience.
The best way to create video content that is going to perform well on TikTok is by humanizing your brand with content that is authentic and unscripted. Share messaging that aligns with your company culture and use these videos as a way to build brand authority and expertise in the industry.
Ultimately, these types of videos make your brand relatable, which means that people will feel comfortable pulling out their credit cards when they are ready to buy.
Your B2B TikTok Strategy: What to Post and Why It Works
Where should you start if you want to publish content on TikTok? Here are some proven tips that will ensure you are sharing content that is going to work for TikTok:
- Behind-the-scenes clips showing your back office or product development. People love to see what is happening out of public view.
- Share short demos, tutorials, or educational content.
- Focus on entertainment with humor or interesting topics that people want to learn more about.
- Share updates and industry trends. Talk about these topics in simple terms and ways that viewers can digest the message easily.
- Post client testimonials and employee perspectives, which can help to build your brand’s credibility.
- Share user-generated content (UGC) to help viewers relate to your products and see how these items are used in real life.
How to Run the Best TikTok Ads for B2B That Actually Work
The advertising approach for B2B TikTok strategy is a bit different compared to other types of PPC ads that you are running on other platforms. Be careful about choosing the right types of ads, depending on your campaign goals and business needs. Available ads include in-feed videos if you want a subtle outreach or Spark to boost a video that you’ve shared. TopView for splash is another option that you might consider.
In fact, you might test different types of ads to see how much reach and engagement you can get. Make sure that your visuals are native-style so that everything blends into the feed like normal. Keep the ads short and clear and try to integrate things that will make the messaging emotionally engaging.
The best way to ensure that you have a successful ad is by making sure that you are delivering quick value. For example, you might answer a question, share a tip, or show a result. Or, maybe you are sharing something that is interesting and fun which makes someone smile (and then the viewer has a positive association with your brand).
When you are choosing targeting for your TikTok lead generation ads, pay attention to viewers’ interests and behaviors. It can also be effective to target lookalike audiences so that you can reach the right people in your niche.
Tips for Growing Your B2B Audience Organically
Over time, with consistent posting, you can build a following of people who are interested in your products and services. These tips can help you grow your audience in an organic way (without paying for TikTok ads):
- Hashtags: Always add hashtags to your videos. Be smart about choosing trending hashtags, as well as niche industry tags that can reach the right audience.
- Collaborations: Look for opportunities to connect with micro-creators in your industry. This can help you gain visibility and build trust when you are collaborating with other people who already have established followings.
- Content Repurposing: Try repurposing your video clips on multiple platforms. You can share them on Instagram, through your email marketing messages, and even through LinkedIn.
FAQs
Is TikTok effective for B2B marketing?
Yes, when used right, a B2B TikTok strategy can be a great way to grow an audience and build brand awareness.
What type of B2B content performs best on TikTok?
Publish a variety of content types to see what is working for your audience. Examples include educational, behind-the-scenes, and trends.
ARYU Advertising: Your Source for Quality Marketing Strategies
If you need help with social media strategy or any other types of digital marketing campaigns, then reach out to our team at ARYU Advertising to learn more. We offer personalized plans to help you reach your business goals. Contact us for a chat about how you can build your business.
