It’s no surprise that content marketing is a foundational strategy in an effective online marketing campaign. Publishing interesting, quality content is a great way to connect with potential customers and catch the attention of your target audience.
But simply publishing content for the sake of publishing isn’t going to cut it. It’s essential that you focus on quality over quantity. Make sure that you are sharing content that will withstand the test of time. Evergreen content offers so much value and interesting information that it will stay relevant long after the publishing date. These evergreen pieces continue working for you, bringing in clients and sales over and over again.
How Evergreen Content Differs from Basic Content
If you are focusing on an evergreen content plan to drive consistent traffic, then make sure that the published information will stay useful and relevant indefinitely. The goal is to create a piece of content that people will come back to reference over and over again. Or, something that is so in-depth that it will stay at the top of the search engines for related searches.
Examples of evergreen content include:
- Tutorials or how-to guides
- Educational content
- Product reviews
While there are times when it makes sense to publish trending content, these current events should be mixed in with content pieces that are built to last. Even if you tap into a current trend, it’s only going to produce a short spike in traffic and interest, then fade quickly when the trend slows down. On the other hand, evergreen content is better in the long run because this SEO-friendly content helps with your organic traffic growth over time.
Evergreen Strategies: The Best Type of SEO-Friendly Content
Yes, it’s important to bring in website visitors as quickly as possible so that you can start ramping up the sales. But the most valuable aspect of your long-term content strategy is when you have content that is going to increase website traffic now and in the future.
The truth is that a content marketing strategy that uses evergreen content is one of the best investments you can make for your search engine rankings. It helps you maintain visibility in the search results so that you can continue bringing in consistent traffic. You will have visitors coming to your website naturally – no need for major updates or paid ads to keep the leads coming in.
Ultimately, evergreen traffic is one of the most effective solutions if you are on a budget. Since the content pieces continue working in your favor, it reduces the need for constant content creation.
Evergreen Content 101: How to Start Your New Content Marketing Strategy
If you are ready to implement an evergreen content marketing strategy for your online business, then here are a few best practices to optimize your success so that you can drive consistent traffic:
- Pick Evergreen Topics: Use keyword research tools and take a look at the competition to see what is ranking in the search engines. The goal is to choose keywords that have a good chance for ranking and are topics that have sustained interest. Make sure your focus is on things that people are searching for frequently.
- Focus on Relevance and User Experience: Within the content, make sure to avoid anything that might create a date or timeline. For example, you don’t want to reference current trends, holidays, or temporary events. Don’t mention any dates in the content. Use language that is timeless and easy to read.
- Optimize for Search Rankings: There are several things that you can do to increase the likelihood of your content being ranked high in the search engines. For example, include semantic keywords in the content and keep search intent in mind when you are optimizing everything.
- Engage Your Audience: Use different media formats in the content to connect with people who like digesting various types of content. For example, not only do you want to have written text, but also add infographics, videos, and charts to make the content more readable. Make the content easy to digest using numbered lists and bullet points.
Long-Term Content Strategy Tips to Keep Your Content Relevant
Once your evergreen content is published, you can continue bringing in leads now and in the future. While this content marketing strategy is organic, there are things that you can do to maintain these evergreen pieces.
For example, if the content needs to be updated to stay relevant, then make on-page adjustments to ensure that everything is accurate and up-to-date. You might need to refresh outdated statistics or fix broken links. These details might seem small, but they can have a significant impact on your search engine rankings.
Also, look for ways that you can repurpose evergreen content. For example, if you have a successful blog post, then consider turning it into a video, podcast, and social media post. Evergreen content shows you where the audience is engaging the most. Then you can tap into those nuances to shape your content creation going forward.
Tools and Resources to Use in Your Long-Term Content Strategy
If you are going to stay consistent about ongoing publishing in a long-term content strategy, then consider using a few tools and resources that can help with planning, content creation, and publishing. It’s worth the investment to set up a good system right now so that it will streamline your workflow going forward.
Here are a few tools and resources we recommend to help with your content creation:
- Keyword Research: A few of the most popular keyword research tools include Ahrefs, SEMrush, and Ubersuggest.
- SEO Optimization: Use tools that will boost the likelihood of ranking your evergreen content, such as Surfer SEO, Yoast, and Google Search Console.
- Content Planning: Create a strategy that you will follow going forward, such as using a content calendar. Trello and notion can also be great resources for organizing your content creation and publishing plan.
FAQs About Evergreen Content
Where should I look to find evergreen content ideas?
Instead of trying to reinvent the wheel, look for the topics that are currently performing well online. Analyze your competitors and use keyword research tools for brainstorming.
How often should I update evergreen content?
Mark your calendar so that your evergreen content is updated at least once a year to keep it fresh.
Our Pro Marketing Team Can Help with Your Evergreen Content
If you need support in creating and maintaining evergreen content for your website, then our expert team at ARYU Advertising is always here to assist. We offer proven digital marketing strategies that ensure ongoing growth and long-term success with your content marketing plan.
Contact us to learn more about how your business will benefit from SEO-friendly content.
