It’s essential to stay on top of SEO tips and continually improve your Search Engine Optimization for your company. Of course, you can continue to tweak keywords that are specific to your demographic. And you can follow a publishing timeline for new content on the website. You can backlink to other websites to increase optimization.
But even if you do all of those things right, you will not get the results you desire if the technical side of your SEO strategy is not up to par. For example, someone may find your website through a search result but then get frustrated with the architecture of your website and X out of the page before finding what they need.
Read more to learn about technical SEO and its importance.
Technical SEO Tips
Technical SEO is all about the backend of a website. What elements of a website will keep it from showing up in search engines? Will the website be able to take on high levels of traffic if you get the exposure you desire? And is the website properly indexed to be recognized by popular search engine sites?
Follow the links that show up on the search page to learn what top search result pages look like. Does your website live up to the competitors? As you consider what technical changes need to be made to your website as part of your SEO strategy, do not forget to include these tips:
Check the Status Code of Each Page
If a user were to click on the link to your web page from a search engine, the status code is what the server communicates to tell whether the page is active and valid. A 200 HTTP status code indicates that the website exists and the communication is successful. Then the server will start receiving more information and loading the page, including pictures, links, and headers.
If your website does not have at least a 200 HTTP, it will not be accessible. Also, remember that each website page needs to have the correct status code. Do not just update the home page and think all is well. Wherever you have a keyword, make sure the page has a 200 HTTP status code.
Design a Website that Flows
Step outside of your company and imagine visiting your website as a first-time user. Does it make sense? Are you able to find what you need? What are your first impressions of the linked page? A straightforward strategy for your website will glean the best results. Do not think that keeping the user on the page the longest is the best strategy. People want to find what they’re looking for without wasting time.
As you navigate the website, think of pictures and videos that will grab the user’s attention. Do they load quickly enough? Are they high-quality and professional? Next, read through the copy and determine if it is engaging and concise. Long paragraphs without headings can lead to potential customers abandoning the page before they even begin.
Get the Website Ready for High Traffic
One of the biggest mistakes made with SEO strategies is ramping up the traffic to the website without preparing the website for an influx of traffic. For example, you advertise a big flash sale that lasts a couple of hours, and the website crashes the moment you get everyone onto the site. Part of your SEO strategy is successful, right? You drove traffic to the website. But the technical SEO tips have not been implemented if your website cannot handle the number of users on the website at the same time.
Invest in upgrading your website to take on the potential users you have a goal to get. Do not make the mistake of improving the website once your users grow. You may lose a lot of potential customers in the meantime from frustration and confusion. Your first impression of your product and business is your website. Make sure it represents the professionalism you want to portray.
Be Sure the Pages Allow Indexing
Even if you’ve set up your website to be crawlable by search engines, it will not matter if your robot tags cannot be indexed. Meta descriptions, keywords, and other elements of your website can only show up in search engines if they allow for indexing.
Go through each page of your website and allow indexing. That way, the keywords will activate and show up when a user searches for your product or service. Use a meta tag or data-nosnippet attributes on HTML options within a page. This is how you can be sure that your website is indexable.
Prioritize the Landing Pages
The first place to start when it comes to technical SEO tips is your landing page. What is the first thing your potential customers are going to see when they follow a link to your website? Then, work on making this page as compelling, unique, and precise as you can.
Once you have perfected your landing pages, you can go through all of the other pages on your website. Check for loading times, if they are indexable, and if they have the correct status code. Even if you are overwhelmed with implementing the technical side of SEO, you can get your feet wet by updating the landing pages first.
When you work out the technical kinks of your website, you will be ready to maximize your SEO strategy and begin seeing the anticipated results. If website design and structure are foreign to you, work with a marketing team that will have your best interest in mind while fixing the potential problems on your website.
ARYU Advertising Can Help
Our team at ARYU Advertising can help you with all of the technical SEO tips you need to be sure that your website is ready to receive an influx of traffic! When you sit down with our experienced team, we can provide the answers you are looking for in preparing for your SEO strategy. Contact us to learn more about how we can serve you.