Search Marketing (Organic SEO)

In today’s technology-driven world, SEO has become a must in a company’s overall marketing strategy.

SEO, especially on a local level, is crucial to a company's survival in today's very competitive landscape.

SEO is the process of combining content marketing, strategy, and technical factors to boost traffic to a website. Why is this important? Let’s face it. Most people don’t look beyond the first page or two when they are searching for a specific keyword or service so if you want to attract clients and get traffic, you must make sure you pop up where people will see you and your website.

Today, with the systematic deployment of algorithms that comb through the billions of webpages in existence, it has become more involved to outrank your competitors.

With Google being the leader in their space, marketers today have to adhere to the search giant’s 200+ ranking factors to stay afloat. When combining that with a strategy with measurable KPIs and continuously testing for improvements, not only will a business gain online market share, it will gain opportunities for expansion and growth not afforded to it without solid search engine optimization. SEO takes into account on-page and off-page factors. Key on-page factors include: title tag, H1 tag, URL structure, outbound links, keyword placement, page load speed, and most importantly, content. Popular off-page factors include link building and the use of social media.

SEO: What is it?

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SEO is search engine marketing or plainly just search marketing. It is an internet marketing strategy that is essentially just the process of making your business’ site more visible to a greater audience. Most of these practices are based on what people search for so keywords playing a crucial factor in whether or not your site shows up on these searches.

This strategy is all about understanding your audiences and homing in on what exact words or phrases they may use to search for services like your own. Search marketing has become such an integral part of marketing strategies that it plays a large part in website development and content marking overall.

BENEFITS OF SEARCH MARKETING

While the digital landscape is ever-changing especially over the last few years, search marketing remains a constant and efficient marketing strategy. There are numerous benefits to this practice, but there are a handful that stand above the rest. Our team at ARYU pride ourselves on being one of Dallas’ leading SEO companies, and we can confidently provide you with the guidance and marketing pack to be successful adding this practice to your marketing campaign. Some benefits include:

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Increase Traffic. Most people click on the first few websites that show up in a search result, which is where SEO comes in. Ranking in these top positions means you will gain more visibility, traffic, and clients.

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Cost Effective. Utilizing an SEO marketing strategy is one of the most cost-efficient things you can do. It differs from cold-calling, fliers, and advertisements not just because of its known effectiveness, but because it costs less.

While SEO is a long-term commitment, it boasts the best ROI on average in terms of internet marketing dollars. Ranking highly is dictated by the SEO skill of the marketer as well as how competitive the industry is.

Building a Search Marketing Strategy

Every website and business is different, and there is no approach that works for every company. When you work with ARYU, we’ll study your unique business and industry to carefully plan a search marketing campaigns that caters to your business’ needs. Even though there isn’t one sure fire way to operate a search marketing campaign, there are a few basic components of almost every campaign that will be consistent.

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Website Keyword Optimizations. One of the most basic steps in search marketing is simply ensuring that your website is using keywords in a way that Google and users can understand. You need to target keywords strategically throughout your entire website in order to achieve success. This doesn’t mean keyword stuffing or spamming. It means following Google’s guidelines and usability best-practices to ensure effective keyword usage in areas like title tags, meta descriptions, image alternate text, headings, and more.

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Technical SEO. It’s critical that Google and other search engines be able to accurately read your website and understand your content. It’s also important that users have an easy time in navigating your content. By using effective copy writing, technical SEO helps to address these concerns and makes sure your content is well-linked, indexed correctly, easy for both users and search engines to understand.

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Off-Page SEO & Link Building. When Google reads your website, it isn’t just looking at the content you’ve created – it also looks at what other people are saying about your business and brand. Off-site SEO is a broad term that describes overall efforts to enhance your business presence around the web. This can mean social media, press releases, relationship building, content marketing, and more.

Get Started Now

Search Marketing is a competitive marketing channel, and it is important to move quickly and aggressively to stay ahead of your competition. To learn more about ARYU’s leading Dallas SEO services, please contact us today. We offer a free SEO strategy consultation for all new customers.