When someone searches for keywords related to your business, does your website appear in the search results? Google’s goal is to deliver results that are highly relevant to what the person is searching for, which means that if you are using the right SEO keywords, you could get a top ranking.
Even if you don’t know a lot about online marketing, everyone understands the importance of Search Engine Optimization. The higher your ranking, the more visibility you get in the search results. And this visibility can turn into profitability because you are getting more visitors to your website, which can result in a higher sales volume.
SEO keywords are the foundation of a good Search Engine Optimization campaign. Not only do you need to know which keywords to target, but it’s essential to make sure the keywords are placed in your content correctly to increase the likelihood of your website being indexed and ranked.
Here are a few tips to consider as you are implementing keywords on your website:
Tip #1: Choose Your Primary and Secondary Keywords
You’ll want to have more than one target keyword for your website. An ideal strategy is to do keyword research to select the primary keyword, which is the main focus on the page. Then, secondary keywords support the primary keyword with different variations about the same topic. Make sure all of the keywords tie together logically, so the information is related.
When you are choosing keywords, it’s a good idea to look at several different factors:
- Volume: This data point shows how many searches are happening each day. You want to be sure people are searching for the SEO keywords you plan to use.
- Competition: Highly competitive keywords are tough to rank for… but it’s worth the effort if you can get a good ranking because the competitive keywords usually have high traffic volume.
- Long Tail: One- or two-word keyword phrases can be tough to get a good ranking. A better strategy is to choose long-tail SEO keywords with three or four words in the phrase.
Tip #2: Write Quality Content
Always make sure you are publishing quality content. Google is looking to rank websites that offer a good experience for visitors. So if your website has low-quality content stuffed with keywords, don’t expect it to be good enough to rank high in the search results.
It’s important to put SEO keywords in your content, but always ensure they fit naturally without the context of the information you share. Don’t write for Google. Instead, write for the reader and sprinkle in the relevant keywords.
You want the content to deliver value to the readers. When the information is good, it keeps people on your website longer – which also has a positive impact on your search engine rankings since the bounce rate is lower.
Tip #3: Where to Place the SEO Keywords
Where exactly should the SEO keywords go on the website page? Here are a few general strategies to help you decide where to put the keywords:
- SEO Title Tag
- Meta Description
- Article Title
- The First Paragraph (Introduction)
- H2 & H3 Subheadings
- Naturally Throughout the Article
- The Last Paragraph (Conclusion or Call to Action)
- Image Alt-Tags
- Page URL
Remember that adding keywords should be like seasoning a meal – you only need a little bit of salt and pepper to make the dish flavorful. If you add too much, then it can ruin the whole meal. In the same way, keywords can add an extra boost to the page, but you can harm your SEO by going overboard with keyword placement. Instead, use the primary keyword once every 100 – 150 words, spread throughout the page.
Tip #4: Using Step Words for SEO Keywords
If the keywords are awkward or grammatically incorrect, you might need “stop words” to fit the works naturally into the content. A stop word is a filler word that is added into the middle of the keyword phrase.
For example, if the keyword is “dentist Los Angeles,” it will be awkward to put this exact phrasing within the content. When someone reads the sentence, it’s going to look like a typo or blatant keyword placement. An alternative is to add “in” as a stop word, like this: “dentist in Los Angeles.” You will still get the SEO benefit from the keyword placement and still make sure that the phrase is natural and easy to read.
Tip #4: Create Multiple SEO Pages
Do you have more than one primary keyword? Then consider creating multiple pages for your website, targeting one primary SEO keyword per page. Don’t try to fit all of the keywords into the same page. Instead, dedicate one page at a time to each keyword, and you will see better results.
It takes time to build out multiple website pages. But it’s worth the effort because of the long-term benefits you can gain from your SEO campaign.
SEO Is a Great Investment
Adding SEO keywords to your website is a great place to start with your SEO campaign. However, it’s also important to look at other SEO factors, such as linking, page load time, page authority, and more. An experienced SEO pro can offer advice about how you can improve your website to increase the likelihood that you will show up in the search engines.
Keep in mind that you won’t see immediate traffic from this marketing campaign – SEO takes time to build. But in the coming months and years, you will love the results because of the ongoing traffic coming in through organic search results. As long as your website stays in the rankings for relevant SEO keywords, you will continue to receive a steady flow of interested customers.
For more information about your SEO campaign, talk to ARYU Advertising. Contact us to schedule a consultation to discuss Search Engine Optimization, Pay Per Click Advertising, Lead Generation, and other proven strategies for online businesses. In addition, we are here to help with marketing campaigns and more.