It’s no surprise that a highly ranking website is a great asset for any business. When your site is showing up in the top Google search results, it brings in customers who are looking for the type of products or services you are offering. SEO is a great way to ensure that your target demographic can find you. So, it’s worth the effort to ensure you are implementing SEO tips to boost your rankings.
Search Engine Optimization (SEO) requires a multi-step marketing strategy to show Google that your website is relevant to your target keywords. Here are a few of the best SEO tips you can implement to improve the chances of your website showing up in the search results:
Start with Keyword Research
Build the foundation by choosing keywords that are relevant to your industry, while also considering the competition of your target keywords. You’ll want to pick one primary keyword for each page of your website, with several secondary keywords (also known as supporting keywords) for the page as well.
Use Google’s Keyword Planner to find the best keywords for your website. The priority is to make sure all phrases are relevant, with a lower difficulty for ranking. If you are targeting high-competition keywords, then it will be challenging to get into the top few pages of the search results. On the other hand, lower difficulty phrases have lower competition, which makes it easier to bounce your way up the rankings on Google.
Put Quality Content on Your Website
“Content is King” is a marketing phrase that still holds true. You need quality, original content on each page of your website relating to the keywords that you are targeting. Not only does this content offer value to your website visitors, but it also helps Google see your website’s relevance in the industry. Talk to any marketing expert about SEO tips, and they will always tell you that content is a necessary part of this strategy.
More content increases the likelihood that you can bring in more customers. Share interesting information with keywords placed into the content naturally. Always focus on user experience as a priority over keyword placement. Whenever possible, make sure that you are publishing evergreen content that is relevant for a long period of time.
SEO Tips: On-Page Optimization
As you are adding your content to each page, take time to work on the on-page optimization. Use website tools to add a meta title and meta description. Remember that the title and description are the snippets people will see in the search results, so you want to use catchy, interesting copywriting to entice people to click through to visit your website.
- The page title should be between 30 – 60 characters in length
- The meta description should be less than 160 characters
- Always include the primary keyword in both the title and description
- Write a unique title and description for every page of your website
Keywords should also be placed into the content naturally, with several instances in the paragraphs and subheadings. Make sure your primary keyword is in the URL, and keep the URLs short and descriptive whenever possible. Also, upload quality images with matching file names and alt-tags.
Improve Page Load Time
Not only is user experience negatively impacted by a website that loads slowly, but a slow site is also a problem for SEO rankings. When your pages are taking too long to load, then it increases the likelihood of customers leaving your website – which results in a high bounce rate. Google wants to see that customers are sticking around, so it’s critical that your pages aren’t loading so slowly that it causes people to leave.
Make adjustments to page elements that might be slowing down your load time. Common culprits include high-resolution photos or website plugins that might be using a lot of bandwidth. Adjust these details so you can speed up the page load time, which can help to improve your SEO.
Add Internal Links
Scatter relevant internal links into your website content. These links are hyperlinked on your website pages, with paths that lead to other pages on the site. The goal is to build a strong internal network while also supporting customers in navigating the site easily.
Internal links are included on the list of SEO tips because they help customers find information they need (which keeps them on the website longer). At the same time, these internal links make it easier for search engine crawlers to find the content published on your website.
Start Building Backlinks
A well-optimized page is a great place to start, but you won’t be able to rank without implementing off-site SEO tips as well. One critical ranking factor is to make sure that you have external links (also known as backlinks) on other websites that point back to your website.
Over time, building quality backlinks helps to build the authority of your website, which improves your SEO. Link building is a time-consuming process, but it’s worth the effort because of the SEO benefits you can receive.
Use tools such as the Backlink Gap Tool to see where your competitors are getting their backlinks. Also, look for ways to get easier backlinks through social media, directory listings, and more. Other solutions for backlink building include guest posting or article publishing, using quality content uploaded to other websites with hyperlinks that lead back to your site.
Do an SEO Website Audit
It’s a good practice to audit your SEO regularly to see how your website is doing in the search engines. This audit process is worth the time and effort because it helps you identify potential issues that could be hurting your search engine rankings.
If you need help with your SEO audit or you are looking for personalized SEO tips, then ARYU Advertising is just a phone call away. We offer full-service SEO solutions, as well as other online marketing services to help you connect with customers who are searching in your industry. For more information about how we can boost your website traffic and optimize profits, we invite you to contact us to schedule a consultation and talk to an online marketing expert on our team.