No online lead generation strategy is complete without effective retargeting.
Let's Get StartedThink of retargeting (or remarketing if it’s Google) as the “reminder” ad to a search or display advertisement. For example, if someone visited your site clicking on an ad or display ad but didn’t take any action after that, they can be served a retargeting ad to bring them back into the sales funnel.
In other words, retargeting is a form of online lead generation that shows your ads only to people who have previously visited your website.
Retargeting is made possible because of cookies and no, not the soft and chewy ones that grandma used
to bake. Cookies are data packets that get saved on visitor’s browser if they land on your site.
Every time that visitor comes back to your site, their computer sends back the package of information which helps images and content on your site load faster. Cookies, however, are used for more than just storing arbitrary pieces of information, they allow webmasters to monitor the activity of their website visitors.
To some, this may seem intrusive; to everyone else, cookies are just an afterthought. ARYU uses the data that cookies collect to design targeted advertising campaigns.
ARYU’s objective when it comes to online advertising is putting a client’s brand at every step of their customer’s journey. Retargeting helps to reinforce that goal.
When you understand that two percent of customers convert on their first online visit, you quickly realize the need to complement your paid search or display strategy with retargeting. This gives your business a chance (or several) to re-engage with prospective customers.
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