Local SEO is crucial for small business success. In fact, 88% of consumers who search for local businesses either call or visit the business within 24 hours.
What is Local SEO?
Local search, or local SEO, is what puts a business’s product or service front and center on search engines for local prospects to view.
To be listed in this prime real estate organically, or without the use of advertising, many factors go into play that decide your relevancy for a user’s local search result.
LOCAL SEO STRATEGIES
Over the years, SEO as a whole has become less technical and more strategic. Small business owners can put on their marketer hat and manage SEO themselves. However, that lost time could go to growing other aspects of their business. When you partner with ARYU, the best practice strategies for local search will always be in play:
OPTIMIZING ONLINE DIRECTORIES
This includes Google My Business. ARYU will set the foundation for your business being found online, starting with Google. Google always rolls out updates to Google My Business which most businesses don’t take advantage of. Another important factor when it comes to online directories is that there’s a lot of them– over 150 to be more specific. Making sure your business name, address, and phone number is consistent across them all is a daunting task. Leave it to ARYU!
OPTIMIZING YOUR WEBSITE
Two of the most important factors that deem a website worthy to Google is mobile-friendliness and load speed. Ensure your website checks both of these boxes first before proceeding to more intermediate and advanced SEO tactics. When optimizing a site, it’s important to keep the focus at a “local-level.” Creating content that’s locally descriptive, adding a Google Map to your location page, and optimizing on-page descriptors to target your geographic area will help increase local ranking.
Getting inbound link, or link building, helps boost local SEO. When other websites, especially websites with authority, link to your website, it tells Google that you’re a legitimate company which then increases your domain authority. What’s the best way to get inbound links? Network! Guest blogging on industry-related sites, joining a local chamber of commerce, and copromoting with influencers are great ways to get inbound links.