Take it from Ben. It took a lot of planning for him to grace the cover of the hundred-dollar bill. After all, aren’t you here for the Benjamins?
“Failing to Plan is Planning to Fail”
– Benjamin Franklin
Assess current digital efforts
ARYU evaluates existing digital strategies and how they integrate with your overall business strategy. On a high-level, marketing efforts such as mobile-optimized websites, social, and SEO/SEM are assessed for performance. Additionally, a multichannel analysis and funnel analysis are conducted to gauge the relationship between marketing and sales.
Identify opportunities and weaknesses
Aside from conducting in-depth market research and competitor analysis, ARYU will evaluate potential weaknesses between the expected digital transformation and business capability. A customer-focused approach will ensure initiatives are aligned with the organization’s vision.
Goal Setting
Upon understanding stakeholder needs, ARYU will prioritize digital initiatives and define key performance indicators for each step along the way. Setting ambitious yet realistically attainable goals will quantify the advertising investment and create momentum for future growth phases.
Implementation
ARYU loves executing just as much as strategizing. Initiatives are always implemented with agile framework to protect ad spend from market forces. Integrating machine learning in the implementation stage further increases return on ad spend while simultaneously recommending a set of changes during active campaigns.
Iteration
Test, measure, iterate, repeat. It’s easier said than done, but this is the key differentiator that separates ARYU from the rest. Machine learning provides a quantitative analysis of your campaign, which is combined with qualitative feedback from your dedicated digital strategist. This level of reporting will lead to more effective user experience optimizations that will further reduce ad costs and increase quality conversions.