Custom Landing Page

Three out of four businesses have problems with their landing page conversion rate

ARYU will make sure your business is not one of them

What is a Landing Page?

\

A landing page is a standalone web page that visitors first land on after they click a link in an email or an ad. These landing pages are designed specifically for a marketing or advertising campaign. Their purpose is to receive and convert traffic funneled in from your online marketing campaign. While typical web pages encourage you to explore the site in its entirety, a landing page is crafted with a single goal, or a call-to-action (CTA). These CTAs are some of the most effective ways of improving your conversion rates.

Benefits of Using a Landing Page

\

Landing pages are designed to sell. A visitor will click on a landing page with the intent of either learning more about your product or service or converting into a lead or sale through the page’s call-to-action (CTA). Using a well-optimized landing page for a PPC campaign over just your website not only increases conversion rates but also lowers the cost per acquisition.

What makes a good Landing Page

Every landing page needs to excel in these three departments to produce a positive return:

TECHNICAL

Design

\

A carefully selected hero shot that represents exactly what a product or service is.

\

Button design and color have a psychological undertone that can help drive conversions.

Load Speed

\

Sites that load in five seconds or less see 70 percent longer average sessions. The longer your visitors are on your landing page, the more time they have to convert.

Mobile-Friendly

\

Google indexes webpages “mobile-first,” meaning an Ad’s Quality Score will be affected if it is not mobile-friendly. Lower ad scores mean higher cost per acquisition.

AD COPY

Headline

\

This is what entices people to click! Having high-volume keywords written in an eye-catching way is how you make a first impression.

Social Proof

\

Write about how others trust your business and include their testimonials. It’s a vote of confidence that new visitors to your site care about.

Description

\

The description should complement your headline by describing your product or service in a compelling yet concise way.

STRATEGY

Offers

\

Customers love incentives, and making an offer that enables a visitor to take action helps move them further down the funnel.

Show The Value

\

A visitor clicked on your ad, but don’t stop there. By adding video, your landing page conversion rate can increase by 80 percent.

Urgency

\

Dynamic ads that show dwindling real-time inventory quantity or appointment slots that are filling help motivate people to buy.

How can ARYU help?

Creating landing pages and driving traffic with landing pages are two completely separate skills. Local businesses trust ARYU to create high-performing custom landing pages that drive growth.