When it comes to where you should spend you marketing budget, SEO or paid ads are both great directions to take. When you’re considering which to focus on for your business, which is better? Is one more important than the other? Let’s find out more about each one so you can make a good, informed decision that’s right for you. SEO Explained SEO stands for search engine optimization. It’s the way you bring attention and traffic to your website by making it rank higher than other websites. When you pull up Google or other search engines and search for a…

SEO is where it’s at. If you don’t have SEO, why bother? You’ve heard all about it, but what exactly is SEO - and the big question you’ve been asking yourself –  “Does my website need SEO when it comes down to it?” SEO Explained If you’re not sure how SEO works, you’ve come to the right place. After all, if you don’t know what it’s all about, how will you know if you really need it as part of your website and business? Let’s talk about the basics so that you feel you have at least some kind of…

When you think of spring cleaning, you probably think about cleaning your home from top to bottom. The same idea can be useful when it comes to your website content. Giving your website a good “deep clean” will keep your website up-to-date and valuable to your readers and give you better SEO results. If your old content isn’t aligning with your business initiatives any longer, a content cleanup is a must. Over time, updates become essential to every business. But doing too much content elimination can end up hurting you. Finding that happy medium and “sweet spot” for capturing better…

SEO can seem complicated, especially if you’re just starting to use it in your business. You can easily feel overwhelmed or unsure where to put your money or energy to achieve the best results. Including SEO content on your website may seem like a shot in the dark, and you might have no idea how to implement it into your site correctly. SEO content services can help make it all come together the right way without you having to stay up all hours of the night coming up with new content ideas. Content SEO is a vital part of the…

You want your website to rank on search engine results, and there’s no question that Search Engine Optimization can be a great investment. Just because your website is online, doesn’t mean that you are going to automatically show up when people are searching for related keywords. You must put in the time and effort to show Google the relevancy of your website, through on-page optimization, link building, and more. Even though SEO takes a lot of strategy and work, it’s an effective long-term strategy to keep customers coming to your website. In the beginning, you need to research keywords and…

Internal links on your website may be something you haven’t thought about much. Your focus is often on creating content and making your site visually appealing. Adding internal links to your website may be in the back of your mind, but you’re probably thinking that you’ll take that step down the road “when you have time”. Even though you may be underutilizing internal links, changing that can be done easily and without much effort, and the benefits can be big. Let’s find out more about why it’s so important to have internal links on your website and how it can…

While on-page optimization is important to help with Search Engine Optimization (SEO), your website will struggle to rank in the search results if you aren’t proactive about building backlinks. You want your site to show up high on Google's results, which means that you need to invest in both on-page and off-page SEO strategies. The problem is that building backlinks can be quite costly and time-consuming. You want to focus on other responsibilities within your business, which is why backlink building tends to fall to the back burner. But website owners should never underestimate the power of quality backlinks. Here…

It’s no surprise that a highly ranking website is a great asset for any business. When your site is showing up in the top Google search results, it brings in customers who are looking for the type of products or services you are offering. SEO is a great way to ensure that your target demographic can find you. So, it’s worth the effort to ensure you are implementing SEO tips to boost your rankings. Search Engine Optimization (SEO) requires a multi-step marketing strategy to show Google that your website is relevant to your target keywords. Here are a few of…

When someone searches for keywords related to your business, does your website appear in the search results? Google’s goal is to deliver results that are highly relevant to what the person is searching for, which means that if you are using the right SEO keywords, you could get a top ranking. Even if you don’t know a lot about online marketing, everyone understands the importance of Search Engine Optimization. The higher your ranking, the more visibility you get in the search results. And this visibility can turn into profitability because you are getting more visitors to your website, which can…

It’s essential to stay on top of SEO tips and continually improve your Search Engine Optimization for your company. Of course, you can continue to tweak keywords that are specific to your demographic. And you can follow a publishing timeline for new content on the website. You can backlink to other websites to increase optimization. But even if you do all of those things right, you will not get the results you desire if the technical side of your SEO strategy is not up to par. For example, someone may find your website through a search result but then get…

If you own a business or run the marketing for a company, you’ve probably heard of search engine optimization (SEO). When many business owners hear “SEO,” they automatically tune out and go to their “happy place.” It’s not as complicated as it might seem. SEO is the way you increase the chances of someone being able to see your website when they search certain words online. Increasing the visibility of your website will ideally bring more people to your website and allow them to know what you have to offer. Hopefully, an uptick in sales will be the result. If…

The way people access and interact with the internet has drastically changed over the years. In the past, the only way you could surf the web was on a desktop computer. Now, there are a wealth of devices that allow you to access wireless networks and explore the internet in various ways. In fact, mobile accounts make up over half of all web traffic worldwide. Countless businesses and web developers have made a concerted effort to improve the user experience for mobile users. With more users accessing the internet via mobile devices rather than on a desktop, optimizing your website…