Just like the last several years, e-commerce sales are expected to continue to increase in 2023. This is excellent news, right? It is, but increased sales also mean more players coming to the game. With so much competition, how can you make your business stand out from all the others? Are there digital marketing trends that could play a part in getting noticed? It’s important to keep up with the newest and best digital marketing trends out there. It’s not enough to do whatever your competitor does, though. You need to know what will work best for you. Let’s look…

The holiday shopping season is in full swing, giving retailers the perfect opportunity to boost their annual revenue before the end of the year. Are you using digital marketing to connect with customers who are searching for your products and services? PPC ads are a great way to drive traffic to your website and maximize ROI. With Pay Per Click (PPC) advertising, you have the option to turn your ads on and off at any point. This on-demand traffic source is a great way to keep customers coming to your website, promote your products, and increase overall sales. Depending on…

“It’s the most wonderful time of the year,” so the song goes. But is it for your business sales as well? The holiday season is an especially important time for businesses to bring customers their way to increase e-commerce sales and profit margins. It’s that time of year for the holiday season to get started. If you need to strategize ways to increase business this year, you’ve come to the right place. Here are some quick tips to improve your holiday sales this year! Take Advantage of Search Engine Optimization (SEO) SEO is one of the very best ways to…

It’s an exciting time of year when Black Friday makes its way around again. Exciting for businesses and consumers alike. In the past, it’s been all about the great in-store sales with lines and lines of people waiting to get in. Today, shoppers want to shop both in the store and at home experience, so some great PPC ad tips are definitely in order to get you all geared up! PPC Ad Tips: Target and Then Re-Target Your Potential Customers Shoppers are more and more willing to switch brands these days if they find one that delivers better value, quality,…

Holiday advertising campaigns are one of the most important, if not the most important, of the year. With holiday retail sales at an estimated $886.7 billion in 2021, and 2022 sales estimated to be well into the trillions, you definitely want a piece of the action! Now is the time if you haven’t already been planning and executing your holiday advertising campaigns. Let’s review some of the best tips for getting ready for online holiday advertising campaigns this year. Start Early Holiday shoppers are beginning their shopping earlier and earlier these days. Especially with rumors of possible shortages of toys…

Pay-per-click advertising (PPC ads) is where you, as the advertiser, pay an agreed-upon amount each time one of your ads is clicked on. The idea is that you pay a small fee to bring people to your website or landing page, which hopefully results in a sale of much greater value. Because PPC ads can be in text form, a picture or video, or both, they can be tailored exactly how you want them. They can be included on social media, websites, or even search engines. Making them themed is easy and fun. Including Halloween in your PPC ads can…

A good Pay Per Click (PPC) campaign is a great way to turn on the flow of quality leads coming into your business. Even though you are paying for the ads upfront, it’s an effective investment because of the money you bring in through sales. But it’s important to keep track of your spending and set a PPC ad budget to ensure you are managing the overall costs and optimizing your profit margins. If you aren’t careful, a PPC ad can quickly get away from you… resulting in a lot of money spent without much of a profit margin to…

You check your Facebook feed and Instagram posts, do Google searches, and visit several websites every day. The places or things you search, the ads you click on, and more are all behaviors that, whether you know it or not, are tracked, shared, and then sold to advertisers hundreds of times a day. While you may think this is a major violation of privacy, ad bidding is legal and happening at an ever-increasing rate. Companies targeting potential customers is not a new concept, but the way they are doing it has changed tremendously in recent years. It’s no longer about…

Pay-per-click ads can turn out a great ROI, but only if you have the right PPC keywords. You want to target the demographic that is most likely to buy your product or service. When you have the right keywords, this will help you get the most bang for your buck. But how do you choose the right keywords? And how often do you have to change up your PPC keywords during your marketing campaigns? There isn’t one right way to go about it, but as you follow a series of tips, you can come up with the strategy that will…

Retargeting ads is one of the most potent ways you can keep your brand at the top-of-mind after a potential lead engages with your content. Since it’s not common for someone to pull out their credit card at the first point of contact, you can use retargeting ads to maintain communication. There is a higher chance that someone will buy products and services from a brand they trust, which is why retargeting is essential to building your brand. How Retargeting Works When you are using retargeting, it means that there is a tracking pixel that allows you to reconnect with…

Creating a marketing strategy that gets you the most “bang for the buck” is everyone’s goal. No one loves to hand out money for marketing. Sometimes it can seem like you’re just flushing cash down the toilet, especially if you’re not tracking your results. There are so many ways to promote your products and company in today’s market, but utilizing your marketing funds in the best way for your business can get confusing. Do you use SEO and Pay-Per-Click? Should you rely on digital ads or social media for your marketing? Do you hire a professional group to do it…

Valentine’s Day and the few days leading up to it can mean everything for yearly sales, depending on your line of work. Therefore, creative and high-quality Valentine’s Day ads are critical. They can mean the difference between letting valuable customers know who you are and why they should get to know you and just allowing them to pass you by and purchase from your competitor. If you haven’t considered doing Valentine’s Day marketing for your business before, it might not hurt to venture out and explore the possibilities. Your return on investment may be more than you initially imagined. So,…