Pay Per Click Articles

PPC Trends to Prepare for in 2021

Last year was a very challenging one for PPC Marketers. Advertisers were hit with curveballs and had to adapt to the many marketing changes. Many of us had to come up with strategies to combat the coronavirus. Automation, audience targeting, and privacy were hot...

Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign

When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as it will secure your campaign a high conversion rate. In this article, we will discuss why it’s vital to send paid traffic to a dedicated landing page...

Directing Paid Traffic to a Landing Page Instead of a Homepage in a PPC Campaign

Nov 20, 2020

When it comes to setting up your pay-per-click (PPC) campaign, pairing it with a custom landing page is essential as...

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