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Why Colors Matter in Advertising

Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product and what brand it represents. Understanding how colors affect consumers' perception of your brand and their buying habits will help you determine which colors you need to use for your industry. As humans, we associate colors with feelings, emotions, and places. The research behind color theories can guide you in the right direction when choosing what colors need to be used to establish the correct relationship between you and your consumer. Psychologically, particular colors on…

Why You Must Optimize Your Website for Mobile

For years, the only way people were able to access the internet was through a desktop computer. Most people didn’t have private computers in their homes until years after the first computers were introduced to the world. After their inclusions in homes, more and more people began surfing the web. As time passed, the technology used to create these devices improved, increasing load speeds while enhancing user experience. However, something changed in 2007. More than a decade ago, Steve Jobs walked on stage at the Macworld Expo and introduced the world to an updated iPod, a phone, and a mini-computer.…

What is Accelerated Mobile Pages (AMP)?

The way people access and interact with the internet has drastically changed over the years. In the past, the only way you could surf the web was on a desktop computer. Now, there are a wealth of devices that allow you to access wireless networks and explore the internet in various ways. In fact, mobile accounts make up over half of all web traffic worldwide. Countless businesses and web developers have made a concerted effort to improve the user experience for mobile users. With more users accessing the internet via mobile devices rather than on a desktop, optimizing your website…

Are Timelines Actually Important?

Timelines – we’ve been following them our whole lives. If it were school, a teacher would give you homework, asking you to complete it by a given due date. If it were chores around the house, you would have a day to take care of them. Timelines and deadlines have been vital since before we even knew that these tasks had “timelines” or “deadlines.” Have you wondered why we need a timeline or deadline? Well, it’s to keep you on track. If you miss a date that you have to complete something by, then you will fall behind. Once you…

Google’s New Community Template Gallery

One of the most important aspects of any business is having a functioning website. Your website should be fully optimized, working both on desktop and mobile. The pages need to have quick load speeds. After all, research has shown that slow load time affects consumers’ spending decisions. Load speed is just one of many aspects your site needs to help your business see the most success. It can often be difficult for businesses to continue to update their website with a new piece of code designed for a certain function. Not every business has the personnel or skills to complete…

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