Branding Articles

Why Colors Matter in Advertising

Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product and what brand it represents. Understanding how colors affect consumers' perception of your brand and their buying habits...

Fixing the Gap Between Retailers and Brands

The world of marketing has always been evolving, changing as society and technology advances. However, it has never changed at this rate, and so drastically, as it has since the start of the new millennium. Technology has pushed the boundaries for how businesses can...

Fixing the Gap Between Retailers and Brands

Jun 25, 2020

The world of marketing has always been evolving, changing as society and technology advances. However, it has never...

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