Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product and what brand it represents. Understanding how colors affect consumers' perception of your brand and their buying habits will help you determine which colors you need to use for your industry. As humans, we associate colors with feelings, emotions, and places. The research behind color theories can guide you in the right direction when choosing what colors need to be used to establish the correct relationship between you and your consumer. Psychologically, particular colors on…

The world of marketing has always been evolving, changing as society and technology advances. However, it has never changed at this rate, and so drastically, as it has since the start of the new millennium. Technology has pushed the boundaries for how businesses can reach consumers, eliminating any restrictions they may have had in the past. The internet is arguably the greatest force behind the change in marketing and the creation of digital advertising. For years, retailers, brands, and marketers relied on traditional forms of marketing to reach potential customers. While this has been great for many businesses as it…