Barbie is a household name – an iconic toy that has withstood the test of time. Not only has the brand maintained worldwide fame over the years, but it continues to be a cultural phenomenon in the toy industry. A quick look at the marketing strategies that made Barbie what it is today sheds light on the brand's ongoing success. At the same time, the recent release of the Barbie Movie has sent a ripple effect around the globe, with people of all ages flocking to the theaters dressed in pink costumes. The Barbie Movie set records as the highest…

The link between branding and advertising is very close. In fact, people interchange the term branding and advertising all the time because they are so closely linked. While branding and advertising come together for a specific purpose, they are different, and it's important to know the differences between the two. Let’s look at branding and advertising - both very closely linked elements of marketing and why it’s vital that you use both elements in your business. Branding Explained The branding of your business is one of the things that you will create or hire someone to create at the very…

Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product and what brand it represents. Understanding how colors affect consumers' perception of your brand and their buying habits will help you determine which colors you need to use for your industry. As humans, we associate colors with feelings, emotions, and places. The research behind color theories can guide you in the right direction when choosing what colors need to be used to establish the correct relationship between you and your consumer. Psychologically, particular colors on…

The world of marketing has always been evolving, changing as society and technology advances. However, it has never changed at this rate, and so drastically, as it has since the start of the new millennium. Technology has pushed the boundaries for how businesses can reach consumers, eliminating any restrictions they may have had in the past. The internet is arguably the greatest force behind the change in marketing and the creation of digital advertising. For years, retailers, brands, and marketers relied on traditional forms of marketing to reach potential customers. While this has been great for many businesses as it…