How Barbie Mastered Marketing to Reach All Age Groups: A Blend of Tradition and Digital Innovation
Barbie is a household name – an iconic toy that has withstood the test of time. Not only has the brand maintained worldwide fame over...
Successful Marketing: The Link Between Branding and Advertising
The link between branding and advertising is very close. In fact, people interchange the term branding and advertising all the time because they are so...
Why Colors Matter in Advertising
Colors are all around us, everywhere we look, invoking emotions and feelings in us. The human brain recognizes colors as a trait about a product...
Fixing the Gap Between Retailers and Brands
The world of marketing has always been evolving, changing as society and technology advances. However, it has never changed at this rate, and so drastically,...