Barbie is a household name – an iconic toy that has withstood the test of time. Not only has the brand maintained worldwide fame over the years, but it continues to be a cultural phenomenon in the toy industry. A quick look at the marketing strategies that made Barbie what it is today sheds light on the brand's ongoing success. At the same time, the recent release of the Barbie Movie has sent a ripple effect around the globe, with people of all ages flocking to the theaters dressed in pink costumes. The Barbie Movie set records as the highest…