The Key to Innovation in Marketing

It is every business’s dream to create a long-lasting legacy for their brand that spans generations, demographics, and target audiences. Longevity is hard to come by and sustain, especially with the influx of brands all competing against one another to take up space...

What is Paid Media?

To gain recognition and boost their engagement, businesses must develop a well-crafted content strategy. And this strategy cannot rely purely on one tactic to do its job. There needs to be several working parts to get the most out of your strategy. To generate...

Understanding Voice Search

The world of marketing continues to advance and expand with each passing year. From paid social to retargeting ads, marketers have a wealth of tools at their disposal to generate new leads for their business. The digital age we currently find ourselves in presents...
PPC Trends to Prepare for in 2021

PPC Trends to Prepare for in 2021

Last year was a very challenging one for PPC Marketers. Advertisers were hit with curveballs and had to adapt to the many marketing changes. Many of us had to come up with strategies to combat the coronavirus. Automation, audience targeting, and privacy were hot...