Pay-per-click advertising (PPC ads) is where you, as the advertiser, pay an agreed-upon amount each time one of your ads is clicked on. The idea is that you pay a small fee to bring people to your website or landing page, which hopefully results in a sale of much greater value.
Because PPC ads can be in text form, a picture or video, or both, they can be tailored exactly how you want them. They can be included on social media, websites, or even search engines. Making them themed is easy and fun. Including Halloween in your PPC ads can be an exciting change and a great opportunity for business owners of all kinds.
Seasonal and holiday marketing campaigns are often make-or-break periods for companies. These marketing timeframes are also very limited in the time that they can run. For example – Halloween-themed ads are only usable at the very end of September through October. Making sure you plan accordingly and in advance to take advantage of these small windows will ensure you get a piece of the holiday pie.
The Importance of Quality Copy
The digital marketing world moves quickly. New features, tools, and technology are constantly coming to the marketing world’s forefront. Unfortunately, it’s sometimes hard to keep up with it all!
Throughout all the changes that are sure to be made, one thing won’t change – the need for good, quality writing copy. You would have to agree that ad copy that doesn’t grab your attention and easily inform your customers about what you’re offering can ruin your entire ad campaign.
Writing Great Copy for Halloween-Themed PPC Ads
So how do you be sure you’re hitting all the points you need to as you write Halloween-themed ad copy? Here are some great tips to consider:
1- Take Advantage of Digital Opportunities – More and more businesses are reaching out to their customers through video content. Companies and business owners can show an entirely different side to themselves through organic video content, especially with a holiday flavor added!
2- Have Fun and Be Creative – Whether you’re advertising through video content or simple images and copy, let your creative juices flow. Your customers will feed off your upbeat energy and get excited to be part of what you have to offer.
3- Using Emotional Triggers Can Be Powerful – Nothing can get people to move or make a change more than appealing to their emotions. This can be especially helpful in an online buying experience where you can’t reach customers personally. These types of ads can be subtle or direct, depending on what you’re selling and your objective.
Emotionally triggering PPC ads during the Halloween season can be spooky and scary or fun and light. This will probably depend on your audience and what you’re selling. Showing you’re up for some fun during the holidays can be a big draw for your customers who like to do the same.
4- Break the Mold of Your Traditional Marketing Messages – Don’t be afraid to change things up and get the attention of potential customers through Halloween-themed PPC ads. Add a creepy message or scary headline to your ad, and change the colors to coincide with your theme.
5- Play around with Halloween Themed Social Media Posts – Social media posts can be a great place to show your excitement for the upcoming holiday. Add some themed wording, Halloween-themed prizes or incentives, and more for an enchanting ad all your own. Have some fun with your followers, so you can stay on their radar.
6- Include Spooky Blog Posts on Your Website – If you want to increase the SEO of your website, adding a blog post with a Halloween theme and new Halloween ideas for your customers will do it. Your blog posts don’t have to deal directly with what you sell but can be something that would be helpful to your customers and include keywords targeted to the Halloween season.
7- Utilize Keywords, Especially Spooky Ones – Using keywords in your PPC ads that are spooky and scary in nature is a must when advertising on search engines that use keyword research during the Halloween season. Do your own research to determine words that would be most relevant and beneficial for your business to bid on in the month of October. Then when someone searches for one of these keywords, your company will come up as a top result. The top 5 Halloween terms that are searched for include:
- Halloween Costumes
- Halloween Movies
- Halloween Decorations
- Halloween Candy
Don’t forget to include and relate these Halloween keywords throughout your PPC ads during this holiday season.
8- Celebrate the Holiday with a Festive Email or Text to Your Customers – Writing “Halloweeny” emails or texts on Halloween can be a fun way to remind your customers about your company and what you have to offer. Don’t forget to include those ghosts and goblins!
9- Always Consider Your Customer’s End Objective – Even in your Halloween Themed ads, you need to ask yourself, “What do my customers need? What are they trying to accomplish with what my business has to offer? How can I solve their problem?” Make this the focus of your PPC ads no matter the holiday feel you’re trying to achieve.
Potential customers will click on your ad because they believe you can help them make their lives better or help solve an issue they may have. Therefore, your headline or immediate copy afterward should always include this information, even if some scary catchphrases and hashtags are included in the process.
If creating writing copy for your Halloween-themed PPC ads sounds like more than you can handle, ARYU Advertising can help. Creating fun, yet effective ads, including ad copy, is something at which our team excels. So let us help make your upcoming Halloween marketing Spooktacular this season. Contact us to learn about these services as well as what other services we can provide for your business today.