While on-page optimization is important to help with Search Engine Optimization (SEO), your website will struggle to rank in the search results if you aren’t proactive about building backlinks. You want your site to show up high on Google’s results, which means that you need to invest in both on-page and off-page SEO strategies.
The problem is that building backlinks can be quite costly and time-consuming. You want to focus on other responsibilities within your business, which is why backlink building tends to fall to the back burner.
But website owners should never underestimate the power of quality backlinks. Here are a few tips to help you with building backlinks in a way that works in today’s online environment. These tips will help you get more link placements on other websites that point back to your site, showing Google the relevancy of your website.
Tip #1: Implement a Skyscraper Content Publishing Strategy
“Skyscraper” content means that you have all-inclusive information on your page that offers a huge amount of value to the readers. The goal is to make your website page the best reference on a specific subtopic, which will naturally create a situation where other websites are linking to this page.
As you are building a Skyscraper page, search in Google for your target keyword. Take a close look at all of the competing website pages, then put in the time and effort that is necessary to make your page the best resource out there for this particular topic. This process of creating quality content is a natural method for building backlinks, because the information is so good that other sites want to reference your website as the resource.
Tip #2: Start with Easy Backlinks
Even though high authority backlinks are the most effective, don’t forget about building the smaller, easier backlinks. When you are building backlinks, it’s helpful to have a variety of different types of links coming into your website.
For example, add your website to directory listings so that your company is more visible when customers are searching for your services. Not only do these listings cast a wider net to increase the likelihood that your target demographic will be able to find you, but they also create opportunities for building backlinks. Each directory listing should have a link back to your main website.
Tip #3: Form Partnerships with Other Online Businesses
Sometimes you can create partnerships with other websites to have shared agreements for linking in each direction. One way to start this type of backlink building is by adding external links on your website that point to authority websites.
Next, send an email to reach out to the websites you are linking to so you can find out if they will also link back to your website. You will have some sites that never respond to choose to not include your website link. But if you get just a few sites that agree to link back to your site, then every link can help with your SEO efforts.
Tip #4: Research Competitor Backlinks
Search for your target keywords to see which websites are ranking in the top Google results. Then, use tools to find the backlinks that are pointing to your competitors’ sites. One popular resource to use is SEM Rush which provides reports about how your competitors are building backlinks.
This information can be valuable because you can start reverse-engineering the linking strategy and start building backlinks to your website in a similar way. If you can outpace your competitor’s backlinking strategy, then it increases the likelihood that you will be able to beat their rankings.
Tip #5: Look for Broken Backlinks
Even though a link was working correctly when it was added to a website, it’s common for 404 errors to pop up over time because the link no longer works or exists on the website. One option is to use a broken link strategy for building backlinks.
This process involves identifying the broken backlinks, then contacting the website to ask them to replace the broken link with a new link that points to your website instead. SEM Rush is a tool that can help you find these broken links by looking at the “lost” links in the backlinks reports.
As you are pitching the websites, make sure to introduce yourself and be kind and personal in your message. Share information about the location of the broken link with the goal of helping them out. Everyone knows that broken backlinks can take a toll on SEO rankings.
Next, share alternatives for replacing the broken backlink, with one option being a link to your own website. There’s a pretty good likelihood that the website owner will choose to use your link as a way of saying “thank you” for helping them solve this problem.
Tip #6: Publish Infographics on Your Website
Infographics are a fast way to secure backlinks because other sites will reference the information in your graphic. These visual representations of data offer valuable information through charts, images, and graphics. Since they show a fast overview of a given topic, it’s easy to break things down into a format that is easy to understand.
Invest in helpful infographics for your website and it makes it easy for other content creators to find information to put on their own websites. Then, you are naturally building backlinks because if the other websites use your visual creations, then they will give you a backlink to credit you as the original owner and creator of the graphic.
SEO Services to Help with Building Backlinks
Most business owners don’t have the time or expertise to build quality backlinks for their websites. Instead of spending your free time on building backlinks, it makes sense to invest in SEO services to speed up this process. Reach out to our expert team at ARYU Advertising to learn more about the SEO strategies and other online marketing services that we offer. You are welcome to contact us to schedule a consultation and discuss your personal marketing strategy.